The power of online reviews: Exploring information asymmetry and its impact on green product purchasing behavior
Manufacturers must convey accurate information about their green products to gain consumer trust. However, some manufacturers provide misleading information by falsely claiming that their products fully adhere to green concepts. Consequently, research is needed to examine customer behaviors and how...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
John Wiley and Sons Inc.
2024
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/41869/1/The%20power%20of%20online%20reviews%20-%20Exploring%20information%20asymmetry%20and%20its%20impact%20on%20green%20product%20purchasing%20behavior.pdf http://umpir.ump.edu.my/id/eprint/41869/2/The%20power%20of%20online%20reviews%20-%20Exploring%20information%20asymmetry%20and%20its%20impact%20on%20green%20productf.pdf http://umpir.ump.edu.my/id/eprint/41869/ https://doi.org/10.1111/ijcs.13050 |
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