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The power of online reviews: Exploring information asymmetry and its impact on green product purchasing behavior

Manufacturers must convey accurate information about their green products to gain consumer trust. However, some manufacturers provide misleading information by falsely claiming that their products fully adhere to green concepts. Consequently, research is needed to examine customer behaviors and how...

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Main Authors: Ikhsan, Ridho Bramulya, Fernando, Yudi, Gui, Anderes, Fernando, Erick
Format: Article
Language:English
English
Published: John Wiley and Sons Inc. 2024
Subjects:
HD28 Management. Industrial Management
HF Commerce
Online Access:http://umpir.ump.edu.my/id/eprint/41869/1/The%20power%20of%20online%20reviews%20-%20Exploring%20information%20asymmetry%20and%20its%20impact%20on%20green%20product%20purchasing%20behavior.pdf
http://umpir.ump.edu.my/id/eprint/41869/2/The%20power%20of%20online%20reviews%20-%20Exploring%20information%20asymmetry%20and%20its%20impact%20on%20green%20productf.pdf
http://umpir.ump.edu.my/id/eprint/41869/
https://doi.org/10.1111/ijcs.13050
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spelling my.ump.umpir.418692024-12-23T03:16:07Z http://umpir.ump.edu.my/id/eprint/41869/ The power of online reviews: Exploring information asymmetry and its impact on green product purchasing behavior Ikhsan, Ridho Bramulya Fernando, Yudi Gui, Anderes Fernando, Erick HD28 Management. Industrial Management HF Commerce Manufacturers must convey accurate information about their green products to gain consumer trust. However, some manufacturers provide misleading information by falsely claiming that their products fully adhere to green concepts. Consequently, research is needed to examine customer behaviors and how they respond to information about green products. This study models the relationship between green product information asymmetry, online review quality, the propensity to trust and adopt reviews, and green product purchasing behavior. The study participants were 479 consumers who purchased green products. Data for the study were collected through an online questionnaire that was distributed on social media platforms and analyzed using partial least squares structural equation modeling. The results show that information asymmetry positively affected online review quality, review adoption, and green product purchasing behavior, while online review quality positively affected participants' propensity to trust reviews, review adoption, and purchasing behavior. The propensity to trust reviews positively affected review adoption and purchasing behavior, and review adoption positively impacted green product purchases. These results show that information asymmetry highlights the importance of consumer reviews in green product purchasing behavior. Therefore, both information asymmetry and consumer reviews influence green-product consumption. When constructing green marketing strategies, green product manufacturers must focus on a combination of perceived value and consumer trust and modify their products, production processes, packaging, and advertisements accordingly. John Wiley and Sons Inc. 2024-05-05 Article PeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/41869/1/The%20power%20of%20online%20reviews%20-%20Exploring%20information%20asymmetry%20and%20its%20impact%20on%20green%20product%20purchasing%20behavior.pdf pdf en http://umpir.ump.edu.my/id/eprint/41869/2/The%20power%20of%20online%20reviews%20-%20Exploring%20information%20asymmetry%20and%20its%20impact%20on%20green%20productf.pdf Ikhsan, Ridho Bramulya and Fernando, Yudi and Gui, Anderes and Fernando, Erick (2024) The power of online reviews: Exploring information asymmetry and its impact on green product purchasing behavior. International Journal of Consumer Studies, 48 (3). pp. 1-19. ISSN 1470-6423. (Published) https://doi.org/10.1111/ijcs.13050 10.1111/ijcs.13050
institution Universiti Malaysia Pahang Al-Sultan Abdullah
building UMPSA Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Pahang Al-Sultan Abdullah
content_source UMPSA Institutional Repository
url_provider http://umpir.ump.edu.my/
language English
English
topic HD28 Management. Industrial Management
HF Commerce
spellingShingle HD28 Management. Industrial Management
HF Commerce
Ikhsan, Ridho Bramulya
Fernando, Yudi
Gui, Anderes
Fernando, Erick
The power of online reviews: Exploring information asymmetry and its impact on green product purchasing behavior
description Manufacturers must convey accurate information about their green products to gain consumer trust. However, some manufacturers provide misleading information by falsely claiming that their products fully adhere to green concepts. Consequently, research is needed to examine customer behaviors and how they respond to information about green products. This study models the relationship between green product information asymmetry, online review quality, the propensity to trust and adopt reviews, and green product purchasing behavior. The study participants were 479 consumers who purchased green products. Data for the study were collected through an online questionnaire that was distributed on social media platforms and analyzed using partial least squares structural equation modeling. The results show that information asymmetry positively affected online review quality, review adoption, and green product purchasing behavior, while online review quality positively affected participants' propensity to trust reviews, review adoption, and purchasing behavior. The propensity to trust reviews positively affected review adoption and purchasing behavior, and review adoption positively impacted green product purchases. These results show that information asymmetry highlights the importance of consumer reviews in green product purchasing behavior. Therefore, both information asymmetry and consumer reviews influence green-product consumption. When constructing green marketing strategies, green product manufacturers must focus on a combination of perceived value and consumer trust and modify their products, production processes, packaging, and advertisements accordingly.
format Article
author Ikhsan, Ridho Bramulya
Fernando, Yudi
Gui, Anderes
Fernando, Erick
author_facet Ikhsan, Ridho Bramulya
Fernando, Yudi
Gui, Anderes
Fernando, Erick
author_sort Ikhsan, Ridho Bramulya
title The power of online reviews: Exploring information asymmetry and its impact on green product purchasing behavior
title_short The power of online reviews: Exploring information asymmetry and its impact on green product purchasing behavior
title_full The power of online reviews: Exploring information asymmetry and its impact on green product purchasing behavior
title_fullStr The power of online reviews: Exploring information asymmetry and its impact on green product purchasing behavior
title_full_unstemmed The power of online reviews: Exploring information asymmetry and its impact on green product purchasing behavior
title_sort power of online reviews: exploring information asymmetry and its impact on green product purchasing behavior
publisher John Wiley and Sons Inc.
publishDate 2024
url http://umpir.ump.edu.my/id/eprint/41869/1/The%20power%20of%20online%20reviews%20-%20Exploring%20information%20asymmetry%20and%20its%20impact%20on%20green%20product%20purchasing%20behavior.pdf
http://umpir.ump.edu.my/id/eprint/41869/2/The%20power%20of%20online%20reviews%20-%20Exploring%20information%20asymmetry%20and%20its%20impact%20on%20green%20productf.pdf
http://umpir.ump.edu.my/id/eprint/41869/
https://doi.org/10.1111/ijcs.13050
_version_ 1822924820509097984
score 13.232414

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