The influence of brand trust on customer purchase behavior : Mediating digital interactions on instagram
Instagram as a form of social media has brought about favorable consequences for businesses owing to the role played by user engagement. Consequently, businesses make use of Instagram as a means to enhance the trust consumers have in their brand. Nevertheless, users encounter numerous challenges whe...
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| Main Authors: | , , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
Institute of Electrical and Electronics Engineers Inc.
2024
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/41810/1/The%20influence%20of%20brand%20trust%20on%20customer%20purchase%20behavior.pdf http://umpir.ump.edu.my/id/eprint/41810/2/The%20influence%20of%20brand%20trust%20on%20customer%20purchase%20behavior_Mediating%20digital%20interactions%20on%20instagram_ABS.pdf http://umpir.ump.edu.my/id/eprint/41810/ https://doi.org/10.1109/IATMSI60426.2024.10503577 |
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