TikTok-social media marketing practices and digital branding
With the advancement of technology and the massive use of social media, many companies are looking at social media sites as their new way of promotion, one of which is the TikTok application. TikTok is one of the social media that provides opportunities for companies to build brands and promote thei...
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Main Authors: | Sabrina, Ade Josephin, Fernando, Yudi, Mergeresa, Fineke, Ikhsan, Ridho Bramulya, Sari Wahyuni-Td, Ika, Fernando, Erick |
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Format: | Conference or Workshop Item |
Language: | English English |
Published: |
Institute of Electrical and Electronics Engineers Inc.
2024
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Subjects: | |
Online Access: | http://umpir.ump.edu.my/id/eprint/41808/1/TikTok-social%20media%20marketing%20practices%20and%20digital%20branding.pdf http://umpir.ump.edu.my/id/eprint/41808/2/TikTok-social%20media%20marketing%20practices%20and%20digital%20branding_abs.pdf http://umpir.ump.edu.my/id/eprint/41808/ https://doi.org/10.1109/IATMSI60426.2024.10502497 |
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