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A survey on electronic dialogue, risk assessment, customer access, and customers relationship lifetime

The customer lifetime relationship has challenged the firms to engage with loyal customers. Typically the relationship has no longer electronic compared to the conventional ones. This study aimed to determine the effect of electronic dialogue and risk assessment on customer access and relationship l...

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Main Authors: Lestari, Puji Tri, Fernando, Yudi, Ikhsan, Ridho Bramulya, Wahyuni-Td, Ika Sari, Prasarry, Yudhita Valen, Mergeresa, Fineke
Format: Conference or Workshop Item
Language:English
English
Published: Institute of Electrical and Electronics Engineers Inc. 2022
Subjects:
HD28 Management. Industrial Management
T Technology (General)
Online Access:http://umpir.ump.edu.my/id/eprint/39404/1/A%20survey%20on%20electronic%20dialogue%2C%20risk%20assessment%2C%20customer%20access.pdf
http://umpir.ump.edu.my/id/eprint/39404/2/A%20survey%20on%20electronic%20dialogue%2C%20risk%20assessment%2C%20customer%20access%2C%20and%20customers%20relationship%20lifetime_ABS.pdf
http://umpir.ump.edu.my/id/eprint/39404/
https://doi.org/10.1109/ICIMTech55957.2022.9915012
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spelling my.ump.umpir.394042023-11-28T02:02:38Z http://umpir.ump.edu.my/id/eprint/39404/ A survey on electronic dialogue, risk assessment, customer access, and customers relationship lifetime Lestari, Puji Tri Fernando, Yudi Ikhsan, Ridho Bramulya Wahyuni-Td, Ika Sari Prasarry, Yudhita Valen Mergeresa, Fineke HD28 Management. Industrial Management T Technology (General) The customer lifetime relationship has challenged the firms to engage with loyal customers. Typically the relationship has no longer electronic compared to the conventional ones. This study aimed to determine the effect of electronic dialogue and risk assessment on customer access and relationship lifetime. The data were collected electronically and analysed using Structural Equation Modeling (SEM) based on component or variance of Partial Least Square (PLS). We found five hypotheses are accepted. The results prove that electronic dialogue affects customer access. Simultaneously, the findings found that electronic dialogue has significant results on lifetime value. At the same time, risk assessment impacts customer access and relationship lifetime value. The findings contribute to the extent of the electronic dialogue framework on consumer-based research. This research implies that the company needs to increase and monitor the relationship lifetime value frequently. The creative strategy needs to be applied to improve electronic dialogue, risk assessment, and customer access. Institute of Electrical and Electronics Engineers Inc. 2022 Conference or Workshop Item PeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/39404/1/A%20survey%20on%20electronic%20dialogue%2C%20risk%20assessment%2C%20customer%20access.pdf pdf en http://umpir.ump.edu.my/id/eprint/39404/2/A%20survey%20on%20electronic%20dialogue%2C%20risk%20assessment%2C%20customer%20access%2C%20and%20customers%20relationship%20lifetime_ABS.pdf Lestari, Puji Tri and Fernando, Yudi and Ikhsan, Ridho Bramulya and Wahyuni-Td, Ika Sari and Prasarry, Yudhita Valen and Mergeresa, Fineke (2022) A survey on electronic dialogue, risk assessment, customer access, and customers relationship lifetime. In: Proceedings of 2022 International Conference on Information Management and Technology, ICIMTech 2022; 7th International Conference on Information Management and Technology, ICIMTech 2022, 11-12 August 2022 , Semarang. pp. 100-104. (183707). ISBN 978-166545090-4 https://doi.org/10.1109/ICIMTech55957.2022.9915012
institution Universiti Malaysia Pahang Al-Sultan Abdullah
building UMPSA Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Pahang Al-Sultan Abdullah
content_source UMPSA Institutional Repository
url_provider http://umpir.ump.edu.my/
language English
English
topic HD28 Management. Industrial Management
T Technology (General)
spellingShingle HD28 Management. Industrial Management
T Technology (General)
Lestari, Puji Tri
Fernando, Yudi
Ikhsan, Ridho Bramulya
Wahyuni-Td, Ika Sari
Prasarry, Yudhita Valen
Mergeresa, Fineke
A survey on electronic dialogue, risk assessment, customer access, and customers relationship lifetime
description The customer lifetime relationship has challenged the firms to engage with loyal customers. Typically the relationship has no longer electronic compared to the conventional ones. This study aimed to determine the effect of electronic dialogue and risk assessment on customer access and relationship lifetime. The data were collected electronically and analysed using Structural Equation Modeling (SEM) based on component or variance of Partial Least Square (PLS). We found five hypotheses are accepted. The results prove that electronic dialogue affects customer access. Simultaneously, the findings found that electronic dialogue has significant results on lifetime value. At the same time, risk assessment impacts customer access and relationship lifetime value. The findings contribute to the extent of the electronic dialogue framework on consumer-based research. This research implies that the company needs to increase and monitor the relationship lifetime value frequently. The creative strategy needs to be applied to improve electronic dialogue, risk assessment, and customer access.
format Conference or Workshop Item
author Lestari, Puji Tri
Fernando, Yudi
Ikhsan, Ridho Bramulya
Wahyuni-Td, Ika Sari
Prasarry, Yudhita Valen
Mergeresa, Fineke
author_facet Lestari, Puji Tri
Fernando, Yudi
Ikhsan, Ridho Bramulya
Wahyuni-Td, Ika Sari
Prasarry, Yudhita Valen
Mergeresa, Fineke
author_sort Lestari, Puji Tri
title A survey on electronic dialogue, risk assessment, customer access, and customers relationship lifetime
title_short A survey on electronic dialogue, risk assessment, customer access, and customers relationship lifetime
title_full A survey on electronic dialogue, risk assessment, customer access, and customers relationship lifetime
title_fullStr A survey on electronic dialogue, risk assessment, customer access, and customers relationship lifetime
title_full_unstemmed A survey on electronic dialogue, risk assessment, customer access, and customers relationship lifetime
title_sort survey on electronic dialogue, risk assessment, customer access, and customers relationship lifetime
publisher Institute of Electrical and Electronics Engineers Inc.
publishDate 2022
url http://umpir.ump.edu.my/id/eprint/39404/1/A%20survey%20on%20electronic%20dialogue%2C%20risk%20assessment%2C%20customer%20access.pdf
http://umpir.ump.edu.my/id/eprint/39404/2/A%20survey%20on%20electronic%20dialogue%2C%20risk%20assessment%2C%20customer%20access%2C%20and%20customers%20relationship%20lifetime_ABS.pdf
http://umpir.ump.edu.my/id/eprint/39404/
https://doi.org/10.1109/ICIMTech55957.2022.9915012
_version_ 1822923870689034240
score 13.23243

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