Improving driver loyalty through using gamification approach
Better staff motivation is believed enables to deliver better performances. Although it sounds essential, many companies have carried out unsuccessful program to do so. The article examines improving gamification design in Gojek app, a pioneer of ride hailing company, in Indonesia. Studies show the...
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| Main Authors: | , , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
Institute of Electrical and Electronics Engineers Inc.
2023
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/38990/1/Improving%20Driver%20Loyalty%20through%20using%20Gamification.pdf http://umpir.ump.edu.my/id/eprint/38990/2/Improving%20driver%20loyalty%20through%20using%20gamification%20approach_ABS.pdf http://umpir.ump.edu.my/id/eprint/38990/ https://doi.org/10.1109/IES59143.2023.10242433 |
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