Cover Image

Improving driver loyalty through using gamification approach

Better staff motivation is believed enables to deliver better performances. Although it sounds essential, many companies have carried out unsuccessful program to do so. The article examines improving gamification design in Gojek app, a pioneer of ride hailing company, in Indonesia. Studies show the...

Full description

Saved in:
Bibliographic Details
Main Authors: Mogie, Callista Ivana, Ricky, Ricky, Wang, Gunawan, Sfenrianto, Sfenrianto, Azlee, Zabidi, Gui, Anderes
Format: Conference or Workshop Item
Language:English
English
Published: Institute of Electrical and Electronics Engineers Inc. 2023
Subjects:
QA75 Electronic computers. Computer science
QA76 Computer software
T Technology (General)
TA Engineering (General). Civil engineering (General)
Online Access:http://umpir.ump.edu.my/id/eprint/38990/1/Improving%20Driver%20Loyalty%20through%20using%20Gamification.pdf
http://umpir.ump.edu.my/id/eprint/38990/2/Improving%20driver%20loyalty%20through%20using%20gamification%20approach_ABS.pdf
http://umpir.ump.edu.my/id/eprint/38990/
https://doi.org/10.1109/IES59143.2023.10242433
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.ump.umpir.38990
record_format eprints
spelling my.ump.umpir.389902023-10-26T01:43:23Z http://umpir.ump.edu.my/id/eprint/38990/ Improving driver loyalty through using gamification approach Mogie, Callista Ivana Ricky, Ricky Wang, Gunawan Sfenrianto, Sfenrianto Azlee, Zabidi Gui, Anderes QA75 Electronic computers. Computer science QA76 Computer software T Technology (General) TA Engineering (General). Civil engineering (General) Better staff motivation is believed enables to deliver better performances. Although it sounds essential, many companies have carried out unsuccessful program to do so. The article examines improving gamification design in Gojek app, a pioneer of ride hailing company, in Indonesia. Studies show the use of Gamification has proven to deliver many benefits and improve better performances in business. The article applies game design approach in Gojek app to improve driver's motivation as key factor to improve overall company performance. The article applies Maslow needs theory to guide the game design to improve overall drivers' motivation, loyalty, and achievements. Institute of Electrical and Electronics Engineers Inc. 2023 Conference or Workshop Item PeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/38990/1/Improving%20Driver%20Loyalty%20through%20using%20Gamification.pdf pdf en http://umpir.ump.edu.my/id/eprint/38990/2/Improving%20driver%20loyalty%20through%20using%20gamification%20approach_ABS.pdf Mogie, Callista Ivana and Ricky, Ricky and Wang, Gunawan and Sfenrianto, Sfenrianto and Azlee, Zabidi and Gui, Anderes (2023) Improving driver loyalty through using gamification approach. In: IES 2023 - International Electronics Symposium: Unlocking the Potential of Immersive Technology to Live a Better Life, Proceeding, 8-10 August 2023 , Denpasar. pp. 604-609. (192646). ISBN 979-835031473-1 https://doi.org/10.1109/IES59143.2023.10242433
institution Universiti Malaysia Pahang Al-Sultan Abdullah
building UMPSA Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Pahang Al-Sultan Abdullah
content_source UMPSA Institutional Repository
url_provider http://umpir.ump.edu.my/
language English
English
topic QA75 Electronic computers. Computer science
QA76 Computer software
T Technology (General)
TA Engineering (General). Civil engineering (General)
spellingShingle QA75 Electronic computers. Computer science
QA76 Computer software
T Technology (General)
TA Engineering (General). Civil engineering (General)
Mogie, Callista Ivana
Ricky, Ricky
Wang, Gunawan
Sfenrianto, Sfenrianto
Azlee, Zabidi
Gui, Anderes
Improving driver loyalty through using gamification approach
description Better staff motivation is believed enables to deliver better performances. Although it sounds essential, many companies have carried out unsuccessful program to do so. The article examines improving gamification design in Gojek app, a pioneer of ride hailing company, in Indonesia. Studies show the use of Gamification has proven to deliver many benefits and improve better performances in business. The article applies game design approach in Gojek app to improve driver's motivation as key factor to improve overall company performance. The article applies Maslow needs theory to guide the game design to improve overall drivers' motivation, loyalty, and achievements.
format Conference or Workshop Item
author Mogie, Callista Ivana
Ricky, Ricky
Wang, Gunawan
Sfenrianto, Sfenrianto
Azlee, Zabidi
Gui, Anderes
author_facet Mogie, Callista Ivana
Ricky, Ricky
Wang, Gunawan
Sfenrianto, Sfenrianto
Azlee, Zabidi
Gui, Anderes
author_sort Mogie, Callista Ivana
title Improving driver loyalty through using gamification approach
title_short Improving driver loyalty through using gamification approach
title_full Improving driver loyalty through using gamification approach
title_fullStr Improving driver loyalty through using gamification approach
title_full_unstemmed Improving driver loyalty through using gamification approach
title_sort improving driver loyalty through using gamification approach
publisher Institute of Electrical and Electronics Engineers Inc.
publishDate 2023
url http://umpir.ump.edu.my/id/eprint/38990/1/Improving%20Driver%20Loyalty%20through%20using%20Gamification.pdf
http://umpir.ump.edu.my/id/eprint/38990/2/Improving%20driver%20loyalty%20through%20using%20gamification%20approach_ABS.pdf
http://umpir.ump.edu.my/id/eprint/38990/
https://doi.org/10.1109/IES59143.2023.10242433
_version_ 1822923805631184896
score 13.235367

Similar Items