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The impact of IR 4.0 technology acceptance on small medium enterprises behavior intention in the halal food and beverage industry in Malaysia: A pilot study

This pilot study implemented Venkatesh, Morris, Davis and Davis (2003)'s model of Unified Theory of Acceptance and Use of Technology (UTAUT) in the field of halal food and beverage enterprises in Malaysia. 30 sets of questionnaires have been sent to participants which are from the management le...

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Main Authors: Mokhtar, Mazita, Yahya, Salme, Ali Khan, Muhammad Waris, kamaruzzaman, zetty ain
Format: Article
Language:English
Published: Institut Pariwisata Dan Bisnis Internasional 2022
Subjects:
H Social Sciences (General)
Online Access:http://umpir.ump.edu.my/id/eprint/36153/1/THE%20IMPACT%20OF%20IR%204.0%20TECHNOLOGY.pdf
http://umpir.ump.edu.my/id/eprint/36153/
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spelling my.ump.umpir.361532023-02-21T03:32:43Z http://umpir.ump.edu.my/id/eprint/36153/ The impact of IR 4.0 technology acceptance on small medium enterprises behavior intention in the halal food and beverage industry in Malaysia: A pilot study Mokhtar, Mazita Yahya, Salme Ali Khan, Muhammad Waris kamaruzzaman, zetty ain H Social Sciences (General) This pilot study implemented Venkatesh, Morris, Davis and Davis (2003)'s model of Unified Theory of Acceptance and Use of Technology (UTAUT) in the field of halal food and beverage enterprises in Malaysia. 30 sets of questionnaires have been sent to participants which are from the management level in food and beverage establishment. The questionnaire is organized in eight parts and used 5 point Likert scale. The research variables are effort expectancy, performance expectancy, facilitating condition, social influence, price value and muamalat e-commerce. The dependent variable is Small Medium Enterprise (SME) behavior intention in halal food and beverage establishment. The findings highlighted the question items that performed and thus should be kept, as well as the question items that performed badly and should be discarded or studied further. Statistical Program for Social Science (SPSS) version 26 was also used to do a reliability analysis and factor analysis. The findings revealed that the data is trustworthy and has a fair level of normality. In the future, this pilot study will be followed by a full study. Institut Pariwisata Dan Bisnis Internasional 2022 Article PeerReviewed pdf en cc_by_4 http://umpir.ump.edu.my/id/eprint/36153/1/THE%20IMPACT%20OF%20IR%204.0%20TECHNOLOGY.pdf Mokhtar, Mazita and Yahya, Salme and Ali Khan, Muhammad Waris and kamaruzzaman, zetty ain (2022) The impact of IR 4.0 technology acceptance on small medium enterprises behavior intention in the halal food and beverage industry in Malaysia: A pilot study. Journal of Business on Hospitality and, 8 (1). pp. 167-186. ISSN 2527-6921 https://jbhost.org/jbhost/index.php/jbhost/article/view/342
institution Universiti Malaysia Pahang
building UMP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Pahang
content_source UMP Institutional Repository
url_provider http://umpir.ump.edu.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Mokhtar, Mazita
Yahya, Salme
Ali Khan, Muhammad Waris
kamaruzzaman, zetty ain
The impact of IR 4.0 technology acceptance on small medium enterprises behavior intention in the halal food and beverage industry in Malaysia: A pilot study
description This pilot study implemented Venkatesh, Morris, Davis and Davis (2003)'s model of Unified Theory of Acceptance and Use of Technology (UTAUT) in the field of halal food and beverage enterprises in Malaysia. 30 sets of questionnaires have been sent to participants which are from the management level in food and beverage establishment. The questionnaire is organized in eight parts and used 5 point Likert scale. The research variables are effort expectancy, performance expectancy, facilitating condition, social influence, price value and muamalat e-commerce. The dependent variable is Small Medium Enterprise (SME) behavior intention in halal food and beverage establishment. The findings highlighted the question items that performed and thus should be kept, as well as the question items that performed badly and should be discarded or studied further. Statistical Program for Social Science (SPSS) version 26 was also used to do a reliability analysis and factor analysis. The findings revealed that the data is trustworthy and has a fair level of normality. In the future, this pilot study will be followed by a full study.
format Article
author Mokhtar, Mazita
Yahya, Salme
Ali Khan, Muhammad Waris
kamaruzzaman, zetty ain
author_facet Mokhtar, Mazita
Yahya, Salme
Ali Khan, Muhammad Waris
kamaruzzaman, zetty ain
author_sort Mokhtar, Mazita
title The impact of IR 4.0 technology acceptance on small medium enterprises behavior intention in the halal food and beverage industry in Malaysia: A pilot study
title_short The impact of IR 4.0 technology acceptance on small medium enterprises behavior intention in the halal food and beverage industry in Malaysia: A pilot study
title_full The impact of IR 4.0 technology acceptance on small medium enterprises behavior intention in the halal food and beverage industry in Malaysia: A pilot study
title_fullStr The impact of IR 4.0 technology acceptance on small medium enterprises behavior intention in the halal food and beverage industry in Malaysia: A pilot study
title_full_unstemmed The impact of IR 4.0 technology acceptance on small medium enterprises behavior intention in the halal food and beverage industry in Malaysia: A pilot study
title_sort impact of ir 4.0 technology acceptance on small medium enterprises behavior intention in the halal food and beverage industry in malaysia: a pilot study
publisher Institut Pariwisata Dan Bisnis Internasional
publishDate 2022
url http://umpir.ump.edu.my/id/eprint/36153/1/THE%20IMPACT%20OF%20IR%204.0%20TECHNOLOGY.pdf
http://umpir.ump.edu.my/id/eprint/36153/
https://jbhost.org/jbhost/index.php/jbhost/article/view/342
_version_ 1758578232450351104
score 13.211869

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