Customer sentiment analysis through social media feedback: A case study on telecommunication company

Customer sentiment analysis is an automated way of detecting sentiments in online interactions in order to assess customer opinions about a product, brand or service. It assists companies in gaining insights and efficiently responding to their customers. This study presents a machine learning approa...

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Bibliographic Details
Main Authors: Mat Zain, Siti Nur Syamimi, Ramli, Nor Azuana, Adnan, Rose Adzreen
Format: Article
Language:English
Published: Universiti Malaysia Pahang 2022
Subjects:
Online Access:http://umpir.ump.edu.my/id/eprint/36019/1/2595.pdf
http://umpir.ump.edu.my/id/eprint/36019/
https://doi.org/10.15282/ijhtc.v7i2.8739
https://doi.org/10.15282/ijhtc.v7i2.8739
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