Customer sentiment analysis through social media feedback: A case study on telecommunication company
Customer sentiment analysis is an automated way of detecting sentiments in online interactions in order to assess customer opinions about a product, brand or service. It assists companies in gaining insights and efficiently responding to their customers. This study presents a machine learning approa...
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Main Authors: | Mat Zain, Siti Nur Syamimi, Ramli, Nor Azuana, Adnan, Rose Adzreen |
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Format: | Article |
Language: | English |
Published: |
Universiti Malaysia Pahang
2022
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Subjects: | |
Online Access: | http://umpir.ump.edu.my/id/eprint/36019/1/2595.pdf http://umpir.ump.edu.my/id/eprint/36019/ https://doi.org/10.15282/ijhtc.v7i2.8739 https://doi.org/10.15282/ijhtc.v7i2.8739 |
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