Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis
Purpose This paper aims to model Muslim consumers' purchase behaviour that predicts the impacts of behavioural factors of spirituality, emotional value, image, trust and satisfaction on Halal-labelled food products. The model was used among Muslim consumers in Indonesia and France. Design/met...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Emerald Publisher
2023
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/33521/1/An%20Improved%20Archimedes%20Optimization%20Algorithm.pdf http://umpir.ump.edu.my/id/eprint/33521/2/An_Improved_Archimedes_Optimization_Algorithm_for_Solving_Optimization_Problems.pdf http://umpir.ump.edu.my/id/eprint/33521/ https://doi.org/10.1108/JIMA-05-2021-0169 |
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