Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis
Purpose This paper aims to model Muslim consumers' purchase behaviour that predicts the impacts of behavioural factors of spirituality, emotional value, image, trust and satisfaction on Halal-labelled food products. The model was used among Muslim consumers in Indonesia and France. Design/met...
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Emerald Publisher
2023
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| 在线阅读: | http://umpir.ump.edu.my/id/eprint/33521/1/An%20Improved%20Archimedes%20Optimization%20Algorithm.pdf http://umpir.ump.edu.my/id/eprint/33521/2/An_Improved_Archimedes_Optimization_Algorithm_for_Solving_Optimization_Problems.pdf http://umpir.ump.edu.my/id/eprint/33521/ https://doi.org/10.1108/JIMA-05-2021-0169 |
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my.ump.umpir.335212024-03-22T03:28:32Z http://umpir.ump.edu.my/id/eprint/33521/ Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis Farah Syahida, Firdaus Ikhsan, Ridho Bramulya Fernando, Yudi HD28 Management. Industrial Management HT Communities. Classes. Races HV Social pathology. Social and public welfare Purpose This paper aims to model Muslim consumers' purchase behaviour that predicts the impacts of behavioural factors of spirituality, emotional value, image, trust and satisfaction on Halal-labelled food products. The model was used among Muslim consumers in Indonesia and France. Design/methodology/approach A survey was conducted among Indonesian and French Muslim consumers who had bought Halal-labelled food products. The model was examined using Partial Least Squares Structural Equation Modeling (PLS-SEM) with multi-group analysis (PLS-MGA) to test specific differences between sample groups. Findings All proposed hypotheses were accepted, except for the trust in purchasing behaviour. It was not significantly different in the two sample groups. The linkage from image to purchasing behaviour was not significantly related to the French sample group, and emotional value did not influence Halal-labelled food product purchase behaviour in the Indonesian sample group. The MGA results found a significant difference in spirituality, emotional value image and trust among Indonesian and French Muslim consumers. Practical implications The guarantee of Halal food through a Halal label can fulfil the spirituality of Muslim consumers in carrying out Allah’s (SWT) command to consume Halal food, creating a product image, trust, satisfaction and emotional value that encourages positive buying behaviour. The finding shows that Muslim spirituality has extended the Islamic marketing literature to predict Muslim consumer behaviour. The company can emphasise in advertisements that the Halal-certified logo reflects the quality of products. Originality/value To the best of the authors’ knowledge, this research is among the early study empirically confirming that spirituality and emotional value are critical domains to predict purchase behaviour between two different groups of Indonesian and French Muslim consumers. Emerald Publisher 2023 Article PeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/33521/1/An%20Improved%20Archimedes%20Optimization%20Algorithm.pdf pdf en http://umpir.ump.edu.my/id/eprint/33521/2/An_Improved_Archimedes_Optimization_Algorithm_for_Solving_Optimization_Problems.pdf Farah Syahida, Firdaus and Ikhsan, Ridho Bramulya and Fernando, Yudi (2023) Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis. Journal of Islamic Marketing, 14 (5). pp. 1229-1259. ISSN 1759-0833. (Published) https://doi.org/10.1108/JIMA-05-2021-0169 10.1108/JIMA-05-2021-0169 |
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HD28 Management. Industrial Management HT Communities. Classes. Races HV Social pathology. Social and public welfare |
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HD28 Management. Industrial Management HT Communities. Classes. Races HV Social pathology. Social and public welfare Farah Syahida, Firdaus Ikhsan, Ridho Bramulya Fernando, Yudi Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis |
| description |
Purpose
This paper aims to model Muslim consumers' purchase behaviour that predicts the impacts of behavioural factors of spirituality, emotional value, image, trust and satisfaction on Halal-labelled food products. The model was used among Muslim consumers in Indonesia and France.
Design/methodology/approach
A survey was conducted among Indonesian and French Muslim consumers who had bought Halal-labelled food products. The model was examined using Partial Least Squares Structural Equation Modeling (PLS-SEM) with multi-group analysis (PLS-MGA) to test specific differences between sample groups.
Findings
All proposed hypotheses were accepted, except for the trust in purchasing behaviour. It was not significantly different in the two sample groups. The linkage from image to purchasing behaviour was not significantly related to the French sample group, and emotional value did not influence Halal-labelled food product purchase behaviour in the Indonesian sample group. The MGA results found a significant difference in spirituality, emotional value image and trust among Indonesian and French Muslim consumers.
Practical implications
The guarantee of Halal food through a Halal label can fulfil the spirituality of Muslim consumers in carrying out Allah’s (SWT) command to consume Halal food, creating a product image, trust, satisfaction and emotional value that encourages positive buying behaviour. The finding shows that Muslim spirituality has extended the Islamic marketing literature to predict Muslim consumer behaviour. The company can emphasise in advertisements that the Halal-certified logo reflects the quality of products.
Originality/value
To the best of the authors’ knowledge, this research is among the early study empirically confirming that spirituality and emotional value are critical domains to predict purchase behaviour between two different groups of Indonesian and French Muslim consumers. |
| format |
Article |
| author |
Farah Syahida, Firdaus Ikhsan, Ridho Bramulya Fernando, Yudi |
| author_facet |
Farah Syahida, Firdaus Ikhsan, Ridho Bramulya Fernando, Yudi |
| author_sort |
Farah Syahida, Firdaus |
| title |
Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis |
| title_short |
Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis |
| title_full |
Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis |
| title_fullStr |
Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis |
| title_full_unstemmed |
Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis |
| title_sort |
predicting purchase behaviour of indonesian and french muslim consumers: insights from a multi-group analysis |
| publisher |
Emerald Publisher |
| publishDate |
2023 |
| url |
http://umpir.ump.edu.my/id/eprint/33521/1/An%20Improved%20Archimedes%20Optimization%20Algorithm.pdf http://umpir.ump.edu.my/id/eprint/33521/2/An_Improved_Archimedes_Optimization_Algorithm_for_Solving_Optimization_Problems.pdf http://umpir.ump.edu.my/id/eprint/33521/ https://doi.org/10.1108/JIMA-05-2021-0169 |
| _version_ |
1822924182538682368 |
| score |
13.250246 |