صورة الغلاف

Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis

Purpose This paper aims to model Muslim consumers' purchase behaviour that predicts the impacts of behavioural factors of spirituality, emotional value, image, trust and satisfaction on Halal-labelled food products. The model was used among Muslim consumers in Indonesia and France. Design/met...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Farah Syahida, Firdaus, Ikhsan, Ridho Bramulya, Fernando, Yudi
التنسيق: مقال
اللغة:English
English
منشور في: Emerald Publisher 2023
الموضوعات:
HD28 Management. Industrial Management
HT Communities. Classes. Races
HV Social pathology. Social and public welfare
الوصول للمادة أونلاين:http://umpir.ump.edu.my/id/eprint/33521/1/An%20Improved%20Archimedes%20Optimization%20Algorithm.pdf
http://umpir.ump.edu.my/id/eprint/33521/2/An_Improved_Archimedes_Optimization_Algorithm_for_Solving_Optimization_Problems.pdf
http://umpir.ump.edu.my/id/eprint/33521/
https://doi.org/10.1108/JIMA-05-2021-0169
الوسوم: إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
id my.ump.umpir.33521
record_format eprints
spelling my.ump.umpir.335212024-03-22T03:28:32Z http://umpir.ump.edu.my/id/eprint/33521/ Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis Farah Syahida, Firdaus Ikhsan, Ridho Bramulya Fernando, Yudi HD28 Management. Industrial Management HT Communities. Classes. Races HV Social pathology. Social and public welfare Purpose This paper aims to model Muslim consumers' purchase behaviour that predicts the impacts of behavioural factors of spirituality, emotional value, image, trust and satisfaction on Halal-labelled food products. The model was used among Muslim consumers in Indonesia and France. Design/methodology/approach A survey was conducted among Indonesian and French Muslim consumers who had bought Halal-labelled food products. The model was examined using Partial Least Squares Structural Equation Modeling (PLS-SEM) with multi-group analysis (PLS-MGA) to test specific differences between sample groups. Findings All proposed hypotheses were accepted, except for the trust in purchasing behaviour. It was not significantly different in the two sample groups. The linkage from image to purchasing behaviour was not significantly related to the French sample group, and emotional value did not influence Halal-labelled food product purchase behaviour in the Indonesian sample group. The MGA results found a significant difference in spirituality, emotional value image and trust among Indonesian and French Muslim consumers. Practical implications The guarantee of Halal food through a Halal label can fulfil the spirituality of Muslim consumers in carrying out Allah’s (SWT) command to consume Halal food, creating a product image, trust, satisfaction and emotional value that encourages positive buying behaviour. The finding shows that Muslim spirituality has extended the Islamic marketing literature to predict Muslim consumer behaviour. The company can emphasise in advertisements that the Halal-certified logo reflects the quality of products. Originality/value To the best of the authors’ knowledge, this research is among the early study empirically confirming that spirituality and emotional value are critical domains to predict purchase behaviour between two different groups of Indonesian and French Muslim consumers. Emerald Publisher 2023 Article PeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/33521/1/An%20Improved%20Archimedes%20Optimization%20Algorithm.pdf pdf en http://umpir.ump.edu.my/id/eprint/33521/2/An_Improved_Archimedes_Optimization_Algorithm_for_Solving_Optimization_Problems.pdf Farah Syahida, Firdaus and Ikhsan, Ridho Bramulya and Fernando, Yudi (2023) Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis. Journal of Islamic Marketing, 14 (5). pp. 1229-1259. ISSN 1759-0833. (Published) https://doi.org/10.1108/JIMA-05-2021-0169 10.1108/JIMA-05-2021-0169
institution Universiti Malaysia Pahang Al-Sultan Abdullah
building UMPSA Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Pahang Al-Sultan Abdullah
content_source UMPSA Institutional Repository
url_provider http://umpir.ump.edu.my/
language English
English
topic HD28 Management. Industrial Management
HT Communities. Classes. Races
HV Social pathology. Social and public welfare
spellingShingle HD28 Management. Industrial Management
HT Communities. Classes. Races
HV Social pathology. Social and public welfare
Farah Syahida, Firdaus
Ikhsan, Ridho Bramulya
Fernando, Yudi
Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis
description Purpose This paper aims to model Muslim consumers' purchase behaviour that predicts the impacts of behavioural factors of spirituality, emotional value, image, trust and satisfaction on Halal-labelled food products. The model was used among Muslim consumers in Indonesia and France. Design/methodology/approach A survey was conducted among Indonesian and French Muslim consumers who had bought Halal-labelled food products. The model was examined using Partial Least Squares Structural Equation Modeling (PLS-SEM) with multi-group analysis (PLS-MGA) to test specific differences between sample groups. Findings All proposed hypotheses were accepted, except for the trust in purchasing behaviour. It was not significantly different in the two sample groups. The linkage from image to purchasing behaviour was not significantly related to the French sample group, and emotional value did not influence Halal-labelled food product purchase behaviour in the Indonesian sample group. The MGA results found a significant difference in spirituality, emotional value image and trust among Indonesian and French Muslim consumers. Practical implications The guarantee of Halal food through a Halal label can fulfil the spirituality of Muslim consumers in carrying out Allah’s (SWT) command to consume Halal food, creating a product image, trust, satisfaction and emotional value that encourages positive buying behaviour. The finding shows that Muslim spirituality has extended the Islamic marketing literature to predict Muslim consumer behaviour. The company can emphasise in advertisements that the Halal-certified logo reflects the quality of products. Originality/value To the best of the authors’ knowledge, this research is among the early study empirically confirming that spirituality and emotional value are critical domains to predict purchase behaviour between two different groups of Indonesian and French Muslim consumers.
format Article
author Farah Syahida, Firdaus
Ikhsan, Ridho Bramulya
Fernando, Yudi
author_facet Farah Syahida, Firdaus
Ikhsan, Ridho Bramulya
Fernando, Yudi
author_sort Farah Syahida, Firdaus
title Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis
title_short Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis
title_full Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis
title_fullStr Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis
title_full_unstemmed Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis
title_sort predicting purchase behaviour of indonesian and french muslim consumers: insights from a multi-group analysis
publisher Emerald Publisher
publishDate 2023
url http://umpir.ump.edu.my/id/eprint/33521/1/An%20Improved%20Archimedes%20Optimization%20Algorithm.pdf
http://umpir.ump.edu.my/id/eprint/33521/2/An_Improved_Archimedes_Optimization_Algorithm_for_Solving_Optimization_Problems.pdf
http://umpir.ump.edu.my/id/eprint/33521/
https://doi.org/10.1108/JIMA-05-2021-0169
_version_ 1822924182538682368
score 13.251813

مواد مشابهة