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Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis

Purpose – This paper aims to model Muslim consumers’ purchase behaviour that predicts the impacts of behavioural factors of spirituality, emotional value, image, trust and satisfaction on Halal-labelled food products. The model was used among Muslim consumers in Indonesia and France. Design/metho...

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Main Authors: Firdaus, Farah Syahida, Ikhsan, Ridho Bramulya, Fernando, Yudi
Format: Article
Language:English
Published: Emerald Insight 2022
Subjects:
HD28 Management. Industrial Management
HT Communities. Classes. Races
HV Social pathology. Social and public welfare
Online Access:http://umpir.ump.edu.my/id/eprint/33521/7/Predicting%20purchase%20behaviour%20of%20indonesian%20and%20french%20muslim.pdf
http://umpir.ump.edu.my/id/eprint/33521/
https://doi.org/10.1108/JIMA-05-2021-0169
https://doi.org/10.1108/JIMA-05-2021-0169
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spelling my.ump.umpir.335212022-03-14T02:37:34Z http://umpir.ump.edu.my/id/eprint/33521/ Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis Firdaus, Farah Syahida Ikhsan, Ridho Bramulya Fernando, Yudi HD28 Management. Industrial Management HT Communities. Classes. Races HV Social pathology. Social and public welfare Purpose – This paper aims to model Muslim consumers’ purchase behaviour that predicts the impacts of behavioural factors of spirituality, emotional value, image, trust and satisfaction on Halal-labelled food products. The model was used among Muslim consumers in Indonesia and France. Design/methodology/approach – A survey was conducted among Indonesian and French Muslim consumers who had bought Halal-labelled food products. The model was examined using Partial Least Squares Structural Equation Modeling (PLS-SEM) with multi-group analysis (PLS-MGA) to test specific differences between sample groups. Findings – All proposed hypotheses were accepted, except for the trust in purchasing behaviour. It was not significantly different in the two sample groups. The linkage from image to purchasing behaviour was not significantly related to the French sample group, and emotional value did not influence Halal-labelled food product purchase behaviour in the Indonesian sample group. The MGA results found a significant difference in spirituality, emotional value image and trust among Indonesian and French Muslim consumers. Practical implications – The guarantee of Halal food through a Halal label can fulfil the spirituality of Muslim consumers in carrying out Allah’s (SWT) command to consume Halal food, creating a product image, trust, satisfaction and emotional value that encourages positive buying behaviour. The finding shows that Muslim spirituality has extended the Islamic marketing literature to predict Muslim consumer behaviour. The company can emphasise in advertisements that the Halal-certified logo reflects the quality of products. Originality/value – To the best of the authors’ knowledge, this research is among the early study empirically confirming that spirituality and emotional value are critical domains to p Emerald Insight 2022-03-10 Article PeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/33521/7/Predicting%20purchase%20behaviour%20of%20indonesian%20and%20french%20muslim.pdf Firdaus, Farah Syahida and Ikhsan, Ridho Bramulya and Fernando, Yudi (2022) Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis. Journal of Islamic Marketing. pp. 1-31. ISSN 1759-0833 (ahead-of-print) https://doi.org/10.1108/JIMA-05-2021-0169 https://doi.org/10.1108/JIMA-05-2021-0169
institution Universiti Malaysia Pahang
building UMP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Pahang
content_source UMP Institutional Repository
url_provider http://umpir.ump.edu.my/
language English
topic HD28 Management. Industrial Management
HT Communities. Classes. Races
HV Social pathology. Social and public welfare
spellingShingle HD28 Management. Industrial Management
HT Communities. Classes. Races
HV Social pathology. Social and public welfare
Firdaus, Farah Syahida
Ikhsan, Ridho Bramulya
Fernando, Yudi
Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis
description Purpose – This paper aims to model Muslim consumers’ purchase behaviour that predicts the impacts of behavioural factors of spirituality, emotional value, image, trust and satisfaction on Halal-labelled food products. The model was used among Muslim consumers in Indonesia and France. Design/methodology/approach – A survey was conducted among Indonesian and French Muslim consumers who had bought Halal-labelled food products. The model was examined using Partial Least Squares Structural Equation Modeling (PLS-SEM) with multi-group analysis (PLS-MGA) to test specific differences between sample groups. Findings – All proposed hypotheses were accepted, except for the trust in purchasing behaviour. It was not significantly different in the two sample groups. The linkage from image to purchasing behaviour was not significantly related to the French sample group, and emotional value did not influence Halal-labelled food product purchase behaviour in the Indonesian sample group. The MGA results found a significant difference in spirituality, emotional value image and trust among Indonesian and French Muslim consumers. Practical implications – The guarantee of Halal food through a Halal label can fulfil the spirituality of Muslim consumers in carrying out Allah’s (SWT) command to consume Halal food, creating a product image, trust, satisfaction and emotional value that encourages positive buying behaviour. The finding shows that Muslim spirituality has extended the Islamic marketing literature to predict Muslim consumer behaviour. The company can emphasise in advertisements that the Halal-certified logo reflects the quality of products. Originality/value – To the best of the authors’ knowledge, this research is among the early study empirically confirming that spirituality and emotional value are critical domains to p
format Article
author Firdaus, Farah Syahida
Ikhsan, Ridho Bramulya
Fernando, Yudi
author_facet Firdaus, Farah Syahida
Ikhsan, Ridho Bramulya
Fernando, Yudi
author_sort Firdaus, Farah Syahida
title Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis
title_short Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis
title_full Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis
title_fullStr Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis
title_full_unstemmed Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis
title_sort predicting purchase behaviour of indonesian and french muslim consumers: insights from a multi-group analysis
publisher Emerald Insight
publishDate 2022
url http://umpir.ump.edu.my/id/eprint/33521/7/Predicting%20purchase%20behaviour%20of%20indonesian%20and%20french%20muslim.pdf
http://umpir.ump.edu.my/id/eprint/33521/
https://doi.org/10.1108/JIMA-05-2021-0169
https://doi.org/10.1108/JIMA-05-2021-0169
_version_ 1728051493612814336
score 13.211869

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