Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis
Purpose – This paper aims to model Muslim consumers’ purchase behaviour that predicts the impacts of behavioural factors of spirituality, emotional value, image, trust and satisfaction on Halal-labelled food products. The model was used among Muslim consumers in Indonesia and France. Design/metho...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Insight
2022
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/33521/7/Predicting%20purchase%20behaviour%20of%20indonesian%20and%20french%20muslim.pdf http://umpir.ump.edu.my/id/eprint/33521/ https://doi.org/10.1108/JIMA-05-2021-0169 https://doi.org/10.1108/JIMA-05-2021-0169 |
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