Determination of the influence factors on social commerce in SME: A review

Social commerce refers to a new wave of e-commerce wherein traditional e-commerce companies use social media or social networking services to promote online transactions and shopping-related information exchanges. It has become a new critical hub of product sourcing for both businesses and individua...

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Bibliographic Details
Main Authors: Sutomo, Erwin, Nur Shamsiah, Abdul Rahman, Awanis, Romli
Format: Article
Language:English
Published: Penerbit Universiti Malaysia Pahang 2020
Subjects:
Online Access:http://umpir.ump.edu.my/id/eprint/29536/1/Determination%20of%20the%20influence%20factors%20on%20social%20commerce.pdf
http://umpir.ump.edu.my/id/eprint/29536/
https://journal.ump.edu.my/ijsecs/article/view/4900
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