Cover Image

The relationship between motivations factors and online shopping participation among student in University Malaysia Pahang

In the era of globalization, electronic marketing is a great revolution. Over the last decade maximum business organizations are running with technological change. Online shopping is the use of technology for better marketing performance. And retailers are devising strategies to meet the demand of...

Full description

Saved in:
Bibliographic Details
Main Author: Afikah, Abd Rahman @ Othman
Format: Undergraduates Project Papers
Language:English
Published: 2016
Subjects:
HD28 Management. Industrial Management
Online Access:http://umpir.ump.edu.my/id/eprint/15957/1/The%20relationship%20between%20motivations%20factors%20and%20online%20shopping%20participation%20among%20student%20in%20University%20Malaysia%20Pahang-CD%2010326.pdf
http://umpir.ump.edu.my/id/eprint/15957/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.ump.umpir.15957
record_format eprints
spelling my.ump.umpir.159572022-06-03T07:55:36Z http://umpir.ump.edu.my/id/eprint/15957/ The relationship between motivations factors and online shopping participation among student in University Malaysia Pahang Afikah, Abd Rahman @ Othman HD28 Management. Industrial Management In the era of globalization, electronic marketing is a great revolution. Over the last decade maximum business organizations are running with technological change. Online shopping is the use of technology for better marketing performance. And retailers are devising strategies to meet the demand of online shoppers. This research is carried out to study the relationship between motivation factors and online shopping participation among University Malaysia Pahang students . The objective of this research is to identify the dominant factor that influence online shopping participation and to determine the relationship between the motivation factors and online shopping participation. Three faculty from University Malaysia Pahang which is FIM, FTeK and FKKSA was selected as a scope for this study. Participation randomly selected final year student from these three faculty are the respondent to answer the questionnaire in this study.The participants are 217 randomly selected from different gender, faculty and so on. The result showed that perceived ease of use (independent variable) and online shopping participation (dependent variable)have a strong relationship between perceived usefulness and perceived risk. The correlation showed that perceived ease of use and online shopping participation have the highest correlation compared to perceived usefulness and perceived risk. It’s mean that the perceived ease of use is the dominant factor to influence online shopping participation. 2016-01 Undergraduates Project Papers NonPeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/15957/1/The%20relationship%20between%20motivations%20factors%20and%20online%20shopping%20participation%20among%20student%20in%20University%20Malaysia%20Pahang-CD%2010326.pdf Afikah, Abd Rahman @ Othman (2016) The relationship between motivations factors and online shopping participation among student in University Malaysia Pahang. Faculty of Industrial Management, Universiti Malaysia Pahang.
institution Universiti Malaysia Pahang
building UMP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Pahang
content_source UMP Institutional Repository
url_provider http://umpir.ump.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Afikah, Abd Rahman @ Othman
The relationship between motivations factors and online shopping participation among student in University Malaysia Pahang
description In the era of globalization, electronic marketing is a great revolution. Over the last decade maximum business organizations are running with technological change. Online shopping is the use of technology for better marketing performance. And retailers are devising strategies to meet the demand of online shoppers. This research is carried out to study the relationship between motivation factors and online shopping participation among University Malaysia Pahang students . The objective of this research is to identify the dominant factor that influence online shopping participation and to determine the relationship between the motivation factors and online shopping participation. Three faculty from University Malaysia Pahang which is FIM, FTeK and FKKSA was selected as a scope for this study. Participation randomly selected final year student from these three faculty are the respondent to answer the questionnaire in this study.The participants are 217 randomly selected from different gender, faculty and so on. The result showed that perceived ease of use (independent variable) and online shopping participation (dependent variable)have a strong relationship between perceived usefulness and perceived risk. The correlation showed that perceived ease of use and online shopping participation have the highest correlation compared to perceived usefulness and perceived risk. It’s mean that the perceived ease of use is the dominant factor to influence online shopping participation.
format Undergraduates Project Papers
author Afikah, Abd Rahman @ Othman
author_facet Afikah, Abd Rahman @ Othman
author_sort Afikah, Abd Rahman @ Othman
title The relationship between motivations factors and online shopping participation among student in University Malaysia Pahang
title_short The relationship between motivations factors and online shopping participation among student in University Malaysia Pahang
title_full The relationship between motivations factors and online shopping participation among student in University Malaysia Pahang
title_fullStr The relationship between motivations factors and online shopping participation among student in University Malaysia Pahang
title_full_unstemmed The relationship between motivations factors and online shopping participation among student in University Malaysia Pahang
title_sort relationship between motivations factors and online shopping participation among student in university malaysia pahang
publishDate 2016
url http://umpir.ump.edu.my/id/eprint/15957/1/The%20relationship%20between%20motivations%20factors%20and%20online%20shopping%20participation%20among%20student%20in%20University%20Malaysia%20Pahang-CD%2010326.pdf
http://umpir.ump.edu.my/id/eprint/15957/
_version_ 1735387000691752960
score 13.211869

Similar Items