The relationship between motivations factors and online shopping participation among student in University Malaysia Pahang

In the era of globalization, electronic marketing is a great revolution. Over the last decade maximum business organizations are running with technological change. Online shopping is the use of technology for better marketing performance. And retailers are devising strategies to meet the demand of...

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Bibliographic Details
Main Author: Afikah, Abd Rahman @ Othman
Format: Undergraduates Project Papers
Language:English
Published: 2016
Subjects:
Online Access:http://umpir.ump.edu.my/id/eprint/15957/1/The%20relationship%20between%20motivations%20factors%20and%20online%20shopping%20participation%20among%20student%20in%20University%20Malaysia%20Pahang-CD%2010326.pdf
http://umpir.ump.edu.my/id/eprint/15957/
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