Management of marketing issues: A case study of Vital ed Solution

This is the case stdy on marketing issues, particularly in market penetration; and customer’s trust and loyalty. The case background provided a scenario of the Vital ed Solution (VeS) as start-up company which facing dufficulties in penetrating the market; and building its customers’s trust and loya...

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Bibliographic Details
Main Author: Zalianah Atan
Format: MBA/DBA Final Project Report
Published: 2014
Online Access:http://discol.umk.edu.my/id/eprint/93/
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