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The perspective of the community on branding ‘Islam’ and its position In the development of islamic institutions

Branding ‘Islam’ has become a trend nowadays. Efforts made by leading institutions towards the state purpose of developing Islam or otherwise have other agendas in particular worldly gains. There is also debate on the issues of Islamization the community. Peel off the notion of writing highlights...

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Main Authors: Nur Azuki Yusuff, Zuriati Mohd Rashid
Format: Conference or Workshop Item
Language:English
Published: 2015
Online Access:http://discol.umk.edu.my/id/eprint/9167/1/Second%2021st%20Century%20Academic%20Forum%20Conference.pdf
http://discol.umk.edu.my/id/eprint/9167/
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spelling my.umk.eprints.91672022-05-23T11:17:18Z http://discol.umk.edu.my/id/eprint/9167/ The perspective of the community on branding ‘Islam’ and its position In the development of islamic institutions Nur Azuki Yusuff Zuriati Mohd Rashid Branding ‘Islam’ has become a trend nowadays. Efforts made by leading institutions towards the state purpose of developing Islam or otherwise have other agendas in particular worldly gains. There is also debate on the issues of Islamization the community. Peel off the notion of writing highlights several leaders in Malaysia and later compared with the perspective of local community. The discussion in this paper would like to highlight the issue of institutional branding is essential to the seriousness and sincerity of the leading institution to be more trustworthy for all planning and action in order to keep the image of Islam from any disorders that worsen/defamation of religion. 2015 Conference or Workshop Item NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/9167/1/Second%2021st%20Century%20Academic%20Forum%20Conference.pdf Nur Azuki Yusuff and Zuriati Mohd Rashid (2015) The perspective of the community on branding ‘Islam’ and its position In the development of islamic institutions. In: Second 21st Century Academic Forum Conference, 08 –10 March 2015, Harvard University. (Unpublished)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description Branding ‘Islam’ has become a trend nowadays. Efforts made by leading institutions towards the state purpose of developing Islam or otherwise have other agendas in particular worldly gains. There is also debate on the issues of Islamization the community. Peel off the notion of writing highlights several leaders in Malaysia and later compared with the perspective of local community. The discussion in this paper would like to highlight the issue of institutional branding is essential to the seriousness and sincerity of the leading institution to be more trustworthy for all planning and action in order to keep the image of Islam from any disorders that worsen/defamation of religion.
format Conference or Workshop Item
author Nur Azuki Yusuff
Zuriati Mohd Rashid
spellingShingle Nur Azuki Yusuff
Zuriati Mohd Rashid
The perspective of the community on branding ‘Islam’ and its position In the development of islamic institutions
author_facet Nur Azuki Yusuff
Zuriati Mohd Rashid
author_sort Nur Azuki Yusuff
title The perspective of the community on branding ‘Islam’ and its position In the development of islamic institutions
title_short The perspective of the community on branding ‘Islam’ and its position In the development of islamic institutions
title_full The perspective of the community on branding ‘Islam’ and its position In the development of islamic institutions
title_fullStr The perspective of the community on branding ‘Islam’ and its position In the development of islamic institutions
title_full_unstemmed The perspective of the community on branding ‘Islam’ and its position In the development of islamic institutions
title_sort perspective of the community on branding ‘islam’ and its position in the development of islamic institutions
publishDate 2015
url http://discol.umk.edu.my/id/eprint/9167/1/Second%2021st%20Century%20Academic%20Forum%20Conference.pdf
http://discol.umk.edu.my/id/eprint/9167/
_version_ 1763304068838588416
score 13.211869

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