The perspective of the community on branding ‘Islam’ and its position In the development of islamic institutions
Branding ‘Islam’ has become a trend nowadays. Efforts made by leading institutions towards the state purpose of developing Islam or otherwise have other agendas in particular worldly gains. There is also debate on the issues of Islamization the community. Peel off the notion of writing highlights...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Online Access: | http://discol.umk.edu.my/id/eprint/9167/1/Second%2021st%20Century%20Academic%20Forum%20Conference.pdf http://discol.umk.edu.my/id/eprint/9167/ |
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| Summary: | Branding ‘Islam’ has become a trend nowadays. Efforts made by leading institutions towards
the state purpose of developing Islam or otherwise have other agendas in particular worldly
gains. There is also debate on the issues of Islamization the community. Peel off the notion of
writing highlights several leaders in Malaysia and later compared with the perspective of
local community. The discussion in this paper would like to highlight the issue of
institutional branding is essential to the seriousness and sincerity of the leading institution to
be more trustworthy for all planning and action in order to keep the image of Islam from any
disorders that worsen/defamation of religion. |
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