Fusion of emotion in product development
Product demand has been transformed from quantitative consumption to perceptual consumption along with the arrival of an era that revolves around concept development. Consumers now demands to be treated individually because they no longer want product that just do the right thing but also make them...
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Main Author: | Ab. Aziz Shuaib |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2014
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Online Access: | http://discol.umk.edu.my/id/eprint/9086/1/Bali%20Paper.pdf http://discol.umk.edu.my/id/eprint/9086/ |
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