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Fusion of emotion in product development

Product demand has been transformed from quantitative consumption to perceptual consumption along with the arrival of an era that revolves around concept development. Consumers now demands to be treated individually because they no longer want product that just do the right thing but also make them...

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Main Author: Ab. Aziz Shuaib
Format: Conference or Workshop Item
Language:English
Published: 2014
Online Access:http://discol.umk.edu.my/id/eprint/9086/1/Bali%20Paper.pdf
http://discol.umk.edu.my/id/eprint/9086/
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id my.umk.eprints.9086
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spelling my.umk.eprints.90862022-05-23T12:15:47Z http://discol.umk.edu.my/id/eprint/9086/ Fusion of emotion in product development Ab. Aziz Shuaib Product demand has been transformed from quantitative consumption to perceptual consumption along with the arrival of an era that revolves around concept development. Consumers now demands to be treated individually because they no longer want product that just do the right thing but also make them feel the right way. Thus, the trend is shifting from the mass production era towards small brand and individualism or customised production; where manufacturers will focus more onsmaller quantity but still uphold their unique traditional way. Therefore, it is important for designers to “dream big” in bringing about a product experience, by investing more time and efforts in conceptualizing ideas that are suitable and make better valued judgement; while manufacturers should “think small”, by not focusing on mass production but limited editions and exclusive designs. This is seen as a viable sustainable approach for small and medium industries (SMIs) which can lower the risk of product failing. Hence, with particular reference to ceramic industry,this paper seeks the knowledge regardinghow product value can be enhanced and its impact on product experience. Based on this understanding, the paper demonstrates how designers can engage consumers through exclusive designs 2014 Conference or Workshop Item NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/9086/1/Bali%20Paper.pdf Ab. Aziz Shuaib (2014) Fusion of emotion in product development. In: International Conference on Global Trends in Academic Research, 02 - 03 June 2014, Bali, Indonesia.
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description Product demand has been transformed from quantitative consumption to perceptual consumption along with the arrival of an era that revolves around concept development. Consumers now demands to be treated individually because they no longer want product that just do the right thing but also make them feel the right way. Thus, the trend is shifting from the mass production era towards small brand and individualism or customised production; where manufacturers will focus more onsmaller quantity but still uphold their unique traditional way. Therefore, it is important for designers to “dream big” in bringing about a product experience, by investing more time and efforts in conceptualizing ideas that are suitable and make better valued judgement; while manufacturers should “think small”, by not focusing on mass production but limited editions and exclusive designs. This is seen as a viable sustainable approach for small and medium industries (SMIs) which can lower the risk of product failing. Hence, with particular reference to ceramic industry,this paper seeks the knowledge regardinghow product value can be enhanced and its impact on product experience. Based on this understanding, the paper demonstrates how designers can engage consumers through exclusive designs
format Conference or Workshop Item
author Ab. Aziz Shuaib
spellingShingle Ab. Aziz Shuaib
Fusion of emotion in product development
author_facet Ab. Aziz Shuaib
author_sort Ab. Aziz Shuaib
title Fusion of emotion in product development
title_short Fusion of emotion in product development
title_full Fusion of emotion in product development
title_fullStr Fusion of emotion in product development
title_full_unstemmed Fusion of emotion in product development
title_sort fusion of emotion in product development
publishDate 2014
url http://discol.umk.edu.my/id/eprint/9086/1/Bali%20Paper.pdf
http://discol.umk.edu.my/id/eprint/9086/
_version_ 1763304057027428352
score 13.211869

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