The comparison of public service advertising style between Malaysian and Singapore : a preliminary research
Advertisement is one important tool in the process of selling a product or recruitment process. Civil service is one of the sectors that need to use advertisement to get the attention of the public. This research aimed to compare the form of a poster advertisement for the recruitment of police perso...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Online Access: | http://discol.umk.edu.my/id/eprint/9071/1/Conference%20Paper%201.pdf http://discol.umk.edu.my/id/eprint/9071/ |
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