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The comparison of public service advertising style between Malaysian and Singapore : a preliminary research

Advertisement is one important tool in the process of selling a product or recruitment process. Civil service is one of the sectors that need to use advertisement to get the attention of the public. This research aimed to compare the form of a poster advertisement for the recruitment of police perso...

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Main Authors: Julia Tan Yin Yin, Yohan Kurniawan, Siti Bahirah Saidi
Format: Conference or Workshop Item
Language:English
Published: 2013
Online Access:http://discol.umk.edu.my/id/eprint/9071/1/Conference%20Paper%201.pdf
http://discol.umk.edu.my/id/eprint/9071/
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spelling my.umk.eprints.90712022-08-28T03:33:38Z http://discol.umk.edu.my/id/eprint/9071/ The comparison of public service advertising style between Malaysian and Singapore : a preliminary research Julia Tan Yin Yin Yohan Kurniawan Siti Bahirah Saidi Advertisement is one important tool in the process of selling a product or recruitment process. Civil service is one of the sectors that need to use advertisement to get the attention of the public. This research aimed to compare the form of a poster advertisement for the recruitment of police personnel between Malaysia and Singapore. This study used observation technique for collecting data. Data were gathered at LRT station, Kuala Lumpur (Malaysia) and MRT stations, Singapore; where posters were analyzed to compare to advertising and motivation theory. Result shows that the Singapore Police recruitment advertising has a clearer and better message than Malaysia’s. This is due to urgent needs of police personnel and also because it is extremely tough to attract people to join the police force in Singapore. Therefore, the Singapore Police produced advertisements that interest teenagers and young people to participate in the Singapore Police Force. 2013 Conference or Workshop Item NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/9071/1/Conference%20Paper%201.pdf Julia Tan Yin Yin and Yohan Kurniawan and Siti Bahirah Saidi (2013) The comparison of public service advertising style between Malaysian and Singapore : a preliminary research. In: 2nd International Symposium On Language and Communication "Exploring Novelties", 17-19 Jun 2013, Turkey.
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description Advertisement is one important tool in the process of selling a product or recruitment process. Civil service is one of the sectors that need to use advertisement to get the attention of the public. This research aimed to compare the form of a poster advertisement for the recruitment of police personnel between Malaysia and Singapore. This study used observation technique for collecting data. Data were gathered at LRT station, Kuala Lumpur (Malaysia) and MRT stations, Singapore; where posters were analyzed to compare to advertising and motivation theory. Result shows that the Singapore Police recruitment advertising has a clearer and better message than Malaysia’s. This is due to urgent needs of police personnel and also because it is extremely tough to attract people to join the police force in Singapore. Therefore, the Singapore Police produced advertisements that interest teenagers and young people to participate in the Singapore Police Force.
format Conference or Workshop Item
author Julia Tan Yin Yin
Yohan Kurniawan
Siti Bahirah Saidi
spellingShingle Julia Tan Yin Yin
Yohan Kurniawan
Siti Bahirah Saidi
The comparison of public service advertising style between Malaysian and Singapore : a preliminary research
author_facet Julia Tan Yin Yin
Yohan Kurniawan
Siti Bahirah Saidi
author_sort Julia Tan Yin Yin
title The comparison of public service advertising style between Malaysian and Singapore : a preliminary research
title_short The comparison of public service advertising style between Malaysian and Singapore : a preliminary research
title_full The comparison of public service advertising style between Malaysian and Singapore : a preliminary research
title_fullStr The comparison of public service advertising style between Malaysian and Singapore : a preliminary research
title_full_unstemmed The comparison of public service advertising style between Malaysian and Singapore : a preliminary research
title_sort comparison of public service advertising style between malaysian and singapore : a preliminary research
publishDate 2013
url http://discol.umk.edu.my/id/eprint/9071/1/Conference%20Paper%201.pdf
http://discol.umk.edu.my/id/eprint/9071/
_version_ 1763304054876798976
score 13.211869

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