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Continuance intention of mobile commerce usage activities: Does personal innovativeness matter?

This research aims to examine Malaysian consumers’ mobile commerce continuance intention by integrating the Expectation-Confirmation Model (ECM) with personal innovativeness. Data was collected from 122 consumers who had prior experience using mobile commerce activities and analyzed using Partial Le...

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Main Authors: Azyanee Luqman, Razli Che Razak, Mohammad Ismail, Mohd Afifie Mohd Alwi
Format: Non-Indexed Article
Published: Medwell Journals 2016
Online Access:http://discol.umk.edu.my/id/eprint/8402/
http://www.medwelljournals.com/abstract/?doi=sscience.2016.2817.2827
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spelling my.umk.eprints.84022022-05-23T10:27:19Z http://discol.umk.edu.my/id/eprint/8402/ Continuance intention of mobile commerce usage activities: Does personal innovativeness matter? Azyanee Luqman Razli Che Razak Mohammad Ismail Mohd Afifie Mohd Alwi This research aims to examine Malaysian consumers’ mobile commerce continuance intention by integrating the Expectation-Confirmation Model (ECM) with personal innovativeness. Data was collected from 122 consumers who had prior experience using mobile commerce activities and analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) technique. Findings revealed that satisfaction and personal innovativeness were found to be significantly related to continuance intention, explaining 36% of the variance. Surprisingly, perceived usefulness was found to have no significant relationship with continuance intention. Finally, limitations, recommendations for future research and implications of the study are also elaborated. Medwell Journals 2016 Non-Indexed Article NonPeerReviewed Azyanee Luqman and Razli Che Razak and Mohammad Ismail and Mohd Afifie Mohd Alwi (2016) Continuance intention of mobile commerce usage activities: Does personal innovativeness matter? The Social Sciences, 11 (11). pp. 2817-2827. ISSN 1818-5800 http://www.medwelljournals.com/abstract/?doi=sscience.2016.2817.2827
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description This research aims to examine Malaysian consumers’ mobile commerce continuance intention by integrating the Expectation-Confirmation Model (ECM) with personal innovativeness. Data was collected from 122 consumers who had prior experience using mobile commerce activities and analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) technique. Findings revealed that satisfaction and personal innovativeness were found to be significantly related to continuance intention, explaining 36% of the variance. Surprisingly, perceived usefulness was found to have no significant relationship with continuance intention. Finally, limitations, recommendations for future research and implications of the study are also elaborated.
format Non-Indexed Article
author Azyanee Luqman
Razli Che Razak
Mohammad Ismail
Mohd Afifie Mohd Alwi
spellingShingle Azyanee Luqman
Razli Che Razak
Mohammad Ismail
Mohd Afifie Mohd Alwi
Continuance intention of mobile commerce usage activities: Does personal innovativeness matter?
author_facet Azyanee Luqman
Razli Che Razak
Mohammad Ismail
Mohd Afifie Mohd Alwi
author_sort Azyanee Luqman
title Continuance intention of mobile commerce usage activities: Does personal innovativeness matter?
title_short Continuance intention of mobile commerce usage activities: Does personal innovativeness matter?
title_full Continuance intention of mobile commerce usage activities: Does personal innovativeness matter?
title_fullStr Continuance intention of mobile commerce usage activities: Does personal innovativeness matter?
title_full_unstemmed Continuance intention of mobile commerce usage activities: Does personal innovativeness matter?
title_sort continuance intention of mobile commerce usage activities: does personal innovativeness matter?
publisher Medwell Journals
publishDate 2016
url http://discol.umk.edu.my/id/eprint/8402/
http://www.medwelljournals.com/abstract/?doi=sscience.2016.2817.2827
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score 13.211869

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