Continuance intention of mobile commerce usage activities: Does personal innovativeness matter?
This research aims to examine Malaysian consumers’ mobile commerce continuance intention by integrating the Expectation-Confirmation Model (ECM) with personal innovativeness. Data was collected from 122 consumers who had prior experience using mobile commerce activities and analyzed using Partial Le...
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| Main Authors: | , , , |
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| Format: | Non-Indexed Article |
| Published: |
Medwell Journals
2016
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| Online Access: | http://discol.umk.edu.my/id/eprint/8402/ http://www.medwelljournals.com/abstract/?doi=sscience.2016.2817.2827 |
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| Summary: | This research aims to examine Malaysian consumers’ mobile commerce continuance intention by integrating the Expectation-Confirmation Model (ECM) with personal innovativeness. Data was collected from 122 consumers who had prior experience using mobile commerce activities and analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) technique. Findings revealed that satisfaction and personal innovativeness were found to be significantly related to continuance intention, explaining 36% of the variance. Surprisingly, perceived usefulness was found to have no significant relationship with continuance intention. Finally, limitations, recommendations for future research and implications of the study are also elaborated. |
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