The factors determining export rationale of protected designation of origin companies
This study focuses on the context of Protected Designation of Origin (PDO), an area that has only been partially examined by a few studies in international business literature submissions. This study identifies the key determinants and proposes insights engaged with the Fast Moving Consumer Goods (F...
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| Main Authors: | , , , |
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| Format: | Non-Indexed Article |
| Published: |
http://fkp.umk.edu.my/journal/download/6-v3i2.pdf
2015
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| Online Access: | http://discol.umk.edu.my/id/eprint/8011/ |
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