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The factors determining export rationale of protected designation of origin companies

This study focuses on the context of Protected Designation of Origin (PDO), an area that has only been partially examined by a few studies in international business literature submissions. This study identifies the key determinants and proposes insights engaged with the Fast Moving Consumer Goods (F...

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Main Authors: Symeon Mandrinos, Abdullah Al- Mamun, Anis Amira AB Rahman, Nik Malini Nik Mahdi
Format: Non-Indexed Article
Published: http://fkp.umk.edu.my/journal/download/6-v3i2.pdf 2015
Online Access:http://discol.umk.edu.my/id/eprint/8011/
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spelling my.umk.eprints.80112022-05-23T10:24:40Z http://discol.umk.edu.my/id/eprint/8011/ The factors determining export rationale of protected designation of origin companies Symeon Mandrinos Abdullah Al- Mamun Anis Amira AB Rahman Nik Malini Nik Mahdi This study focuses on the context of Protected Designation of Origin (PDO), an area that has only been partially examined by a few studies in international business literature submissions. This study identifies the key determinants and proposes insights engaged with the Fast Moving Consumer Goods (FMCG) industry’s export behaviour. It follows a qualitative case study approach and crossexamines a series of semi-structured in-depth interviews from both Small and Medium Enterprises (SMEs) and large enterprises as the unit of analysis. Findings unveil how the cornerstone of designation of origin firms is closely conjugated with the market regulator and is heavily influenced by the ‘heredity’ factor of the firms’ size. In addition, the Private Label (PL) component is a crucial element of the export transaction. Similarly, despite the fact that PDO is the main vehicle for economic growth, firms suffer from a ‘retrogressive nature’ in terms of export development, as the State’s institutional intervention discourages internationalisation. This study is subject to limitations as with any qualitative research due to the difficulty of completing the transferability of findings. http://fkp.umk.edu.my/journal/download/6-v3i2.pdf 2015 Non-Indexed Article NonPeerReviewed Symeon Mandrinos and Abdullah Al- Mamun and Anis Amira AB Rahman and Nik Malini Nik Mahdi (2015) The factors determining export rationale of protected designation of origin companies. Journal of Entrepreneurship and Business, 3 (2). pp. 64-73. ISSN 2289-8298
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description This study focuses on the context of Protected Designation of Origin (PDO), an area that has only been partially examined by a few studies in international business literature submissions. This study identifies the key determinants and proposes insights engaged with the Fast Moving Consumer Goods (FMCG) industry’s export behaviour. It follows a qualitative case study approach and crossexamines a series of semi-structured in-depth interviews from both Small and Medium Enterprises (SMEs) and large enterprises as the unit of analysis. Findings unveil how the cornerstone of designation of origin firms is closely conjugated with the market regulator and is heavily influenced by the ‘heredity’ factor of the firms’ size. In addition, the Private Label (PL) component is a crucial element of the export transaction. Similarly, despite the fact that PDO is the main vehicle for economic growth, firms suffer from a ‘retrogressive nature’ in terms of export development, as the State’s institutional intervention discourages internationalisation. This study is subject to limitations as with any qualitative research due to the difficulty of completing the transferability of findings.
format Non-Indexed Article
author Symeon Mandrinos
Abdullah Al- Mamun
Anis Amira AB Rahman
Nik Malini Nik Mahdi
spellingShingle Symeon Mandrinos
Abdullah Al- Mamun
Anis Amira AB Rahman
Nik Malini Nik Mahdi
The factors determining export rationale of protected designation of origin companies
author_facet Symeon Mandrinos
Abdullah Al- Mamun
Anis Amira AB Rahman
Nik Malini Nik Mahdi
author_sort Symeon Mandrinos
title The factors determining export rationale of protected designation of origin companies
title_short The factors determining export rationale of protected designation of origin companies
title_full The factors determining export rationale of protected designation of origin companies
title_fullStr The factors determining export rationale of protected designation of origin companies
title_full_unstemmed The factors determining export rationale of protected designation of origin companies
title_sort factors determining export rationale of protected designation of origin companies
publisher http://fkp.umk.edu.my/journal/download/6-v3i2.pdf
publishDate 2015
url http://discol.umk.edu.my/id/eprint/8011/
_version_ 1763303922918752256
score 13.211869

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