The Korean wave impact in Malaysia toward cultural, consumption and business opportunities
Korean wave also known as Hallyu wave. Hallyu wave start in Malaysia since mid-late 2000s, this wave came to Malaysia together with the promotional of increased ASEAN integration by regional government. There are many impact of Hallyu wave in Malaysia including impact on Malaysia cultural especially...
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| Format: | MBA/DBA Final Project Report |
| Published: |
2015
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| Online Access: | http://discol.umk.edu.my/id/eprint/79/ |
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