Cover Image

The Korean wave impact in Malaysia toward cultural, consumption and business opportunities

Korean wave also known as Hallyu wave. Hallyu wave start in Malaysia since mid-late 2000s, this wave came to Malaysia together with the promotional of increased ASEAN integration by regional government. There are many impact of Hallyu wave in Malaysia including impact on Malaysia cultural especially...

Full description

Saved in:
Bibliographic Details
Main Author: ‘Atiyyah Mumtazah Nawawi
Format: MBA/DBA Final Project Report
Published: 2015
Online Access:http://discol.umk.edu.my/id/eprint/79/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.umk.eprints.79
record_format eprints
spelling my.umk.eprints.792022-08-04T03:28:28Z http://discol.umk.edu.my/id/eprint/79/ The Korean wave impact in Malaysia toward cultural, consumption and business opportunities ‘Atiyyah Mumtazah Nawawi Korean wave also known as Hallyu wave. Hallyu wave start in Malaysia since mid-late 2000s, this wave came to Malaysia together with the promotional of increased ASEAN integration by regional government. There are many impact of Hallyu wave in Malaysia including impact on Malaysia cultural especially Malaysian young generation, impact on consumption and also give business opportunity to K-Pop fan and also others opportunities coming. This case study discovered that there are positive impacts of Korean Wave towards young entrepreneur that interest in K-Pop to generate income with open K-Pop shop around Malaysia. 2015 MBA/DBA Final Project Report NonPeerReviewed ‘Atiyyah Mumtazah Nawawi (2015) The Korean wave impact in Malaysia toward cultural, consumption and business opportunities. Masters thesis, Universiti Malaysia Kelantan.
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description Korean wave also known as Hallyu wave. Hallyu wave start in Malaysia since mid-late 2000s, this wave came to Malaysia together with the promotional of increased ASEAN integration by regional government. There are many impact of Hallyu wave in Malaysia including impact on Malaysia cultural especially Malaysian young generation, impact on consumption and also give business opportunity to K-Pop fan and also others opportunities coming. This case study discovered that there are positive impacts of Korean Wave towards young entrepreneur that interest in K-Pop to generate income with open K-Pop shop around Malaysia.
format MBA/DBA Final Project Report
author ‘Atiyyah Mumtazah Nawawi
spellingShingle ‘Atiyyah Mumtazah Nawawi
The Korean wave impact in Malaysia toward cultural, consumption and business opportunities
author_facet ‘Atiyyah Mumtazah Nawawi
author_sort ‘Atiyyah Mumtazah Nawawi
title The Korean wave impact in Malaysia toward cultural, consumption and business opportunities
title_short The Korean wave impact in Malaysia toward cultural, consumption and business opportunities
title_full The Korean wave impact in Malaysia toward cultural, consumption and business opportunities
title_fullStr The Korean wave impact in Malaysia toward cultural, consumption and business opportunities
title_full_unstemmed The Korean wave impact in Malaysia toward cultural, consumption and business opportunities
title_sort korean wave impact in malaysia toward cultural, consumption and business opportunities
publishDate 2015
url http://discol.umk.edu.my/id/eprint/79/
_version_ 1763302810507542528
score 13.211869

Similar Items