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Comparing accountants' perceptions towards marketing and advertising in Hong Kong and Malaysia

The objectives of the paper are to study how CPA firms in Hong Kong and Malaysia perceive the concepts of advertising and marketing; how they perceive the effects of advertising and marketing of their services on professional ethics; and to compare the accountants' perceptions towards marketing...

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Main Authors:	Abdul Aziz Ab Latif, Oliver H.M.Yau, Thomas C.H. Wong, Abdul Latif Shaikh Muhamed Al-Murisi
Format:	Non-Indexed Article
Published:	2008
Online Access:	http://discol.umk.edu.my/id/eprint/7687/ http://www.tandfonline.com/doi/abs/10.1300/J090v11n02_08#preview
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id	my.umk.eprints.7687
record_format	eprints
spelling	my.umk.eprints.76872022-05-23T10:21:44Z http://discol.umk.edu.my/id/eprint/7687/ Comparing accountants' perceptions towards marketing and advertising in Hong Kong and Malaysia Abdul Aziz Ab Latif Oliver H.M.Yau Thomas C.H. Wong Abdul Latif Shaikh Muhamed Al-Murisi The objectives of the paper are to study how CPA firms in Hong Kong and Malaysia perceive the concepts of advertising and marketing; how they perceive the effects of advertising and marketing of their services on professional ethics; and to compare the accountants' perceptions towards marketing and advertising in these two countries. A structured questionnaire consisting of 27 statements was used to measure the attitudes of CPA firms towards marketing and advertising using a Likert scale ranging from "strongly agree" to "strongly disagree." In Hong Kong, the sample was drawn by using systematic 1 in 3 sampling technique from the Hong Kong Yellow Pages telephone directory which provided 120 firms. A response rate of 75% was recorded. In Malaysia, the sample was drawn from the Directory of Accountants, Tax Consultants and Tax Advisers, which provided a sample .of 416. Eighty-six successful responses were received, which gives an acceptable response rate o 20.67 percent. Findings indicated that Malaysian CPAs tend to be more consumer-oriented than their counterparts in Hong Kong. 2008 Non-Indexed Article NonPeerReviewed Abdul Aziz Ab Latif and Oliver H.M.Yau and Thomas C.H. Wong and Abdul Latif Shaikh Muhamed Al-Murisi (2008) Comparing accountants' perceptions towards marketing and advertising in Hong Kong and Malaysia. Journal of Professional Services Marketing, 11 (2). pp. 111-125. ISSN 0748-4623 http://www.tandfonline.com/doi/abs/10.1300/J090v11n02_08#preview
institution	Universiti Malaysia Kelantan
building	Perpustakaan Universiti Malaysia Kelantan
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Malaysia Kelantan
content_source	UMK Institutional Repository
url_provider	http://umkeprints.umk.edu.my/
description	The objectives of the paper are to study how CPA firms in Hong Kong and Malaysia perceive the concepts of advertising and marketing; how they perceive the effects of advertising and marketing of their services on professional ethics; and to compare the accountants' perceptions towards marketing and advertising in these two countries. A structured questionnaire consisting of 27 statements was used to measure the attitudes of CPA firms towards marketing and advertising using a Likert scale ranging from "strongly agree" to "strongly disagree." In Hong Kong, the sample was drawn by using systematic 1 in 3 sampling technique from the Hong Kong Yellow Pages telephone directory which provided 120 firms. A response rate of 75% was recorded. In Malaysia, the sample was drawn from the Directory of Accountants, Tax Consultants and Tax Advisers, which provided a sample .of 416. Eighty-six successful responses were received, which gives an acceptable response rate o 20.67 percent. Findings indicated that Malaysian CPAs tend to be more consumer-oriented than their counterparts in Hong Kong.
format	Non-Indexed Article
author	Abdul Aziz Ab Latif Oliver H.M.Yau Thomas C.H. Wong Abdul Latif Shaikh Muhamed Al-Murisi
spellingShingle	Abdul Aziz Ab Latif Oliver H.M.Yau Thomas C.H. Wong Abdul Latif Shaikh Muhamed Al-Murisi Comparing accountants' perceptions towards marketing and advertising in Hong Kong and Malaysia
author_facet	Abdul Aziz Ab Latif Oliver H.M.Yau Thomas C.H. Wong Abdul Latif Shaikh Muhamed Al-Murisi
author_sort	Abdul Aziz Ab Latif
title	Comparing accountants' perceptions towards marketing and advertising in Hong Kong and Malaysia
title_short	Comparing accountants' perceptions towards marketing and advertising in Hong Kong and Malaysia
title_full	Comparing accountants' perceptions towards marketing and advertising in Hong Kong and Malaysia
title_fullStr	Comparing accountants' perceptions towards marketing and advertising in Hong Kong and Malaysia
title_full_unstemmed	Comparing accountants' perceptions towards marketing and advertising in Hong Kong and Malaysia
title_sort	comparing accountants' perceptions towards marketing and advertising in hong kong and malaysia
publishDate	2008
url	http://discol.umk.edu.my/id/eprint/7687/ http://www.tandfonline.com/doi/abs/10.1300/J090v11n02_08#preview
_version_	1763303876775116800
score	13.211869

Comparing accountants' perceptions towards marketing and advertising in Hong Kong and Malaysia

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