Comparing accountants' perceptions towards marketing and advertising in Hong Kong and Malaysia
The objectives of the paper are to study how CPA firms in Hong Kong and Malaysia perceive the concepts of advertising and marketing; how they perceive the effects of advertising and marketing of their services on professional ethics; and to compare the accountants' perceptions towards marketing...
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| Main Authors: | , , , |
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| Format: | Non-Indexed Article |
| Published: |
2008
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| Online Access: | http://discol.umk.edu.my/id/eprint/7687/ http://www.tandfonline.com/doi/abs/10.1300/J090v11n02_08#preview |
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