Customer satisfaction of online apparel businesses in Malaysia: point-purchase and post-purchase comparison
Increasingly, customer satisfaction has been viewed as being critical to the success of online businesses, with the growing understanding that customer satisfaction is the key to sustain the marketplace especially for online apparel businesses in Malaysia. This study intends to identify how factors...
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| Main Authors: | , |
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| Format: | Indexed Article |
| Published: |
Inderscience Online
2017
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| Online Access: | http://discol.umk.edu.my/id/eprint/7535/ http://www.inderscienceonline.com/doi/pdf/10.1504/IJBIR.2017.082093 |
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