Examining the key factors affecting e-service quality of small online apparel businesses in Malaysia
E-service quality (eSQ) is increasingly recognized as an important aspect, as well as the key to determining the competitive advantage and factor in the long-term retention of firms operating online. This study, therefore, is aimed at identifying the key determinants of eSQ among the small online ap...
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| Main Authors: | , , |
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| Format: | Non-Indexed Article |
| Published: |
2015
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| Online Access: | http://discol.umk.edu.my/id/eprint/8090/ http://sgo.sagepub.com/content/5/2/2158244015576550.abstract |
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