The factors that influencing entrepreneur choice of micro franchising as a business model in Malaysia

Franchise industry has been growing rapidly and it is being scope into a small business model that can afford by a new entrepreneur to join in franchise industry which called micro franchise. The main purpose of the study is to identify the relationship between the factors which are performance, tra...

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Bibliographic Details
Main Authors: Asha Chandraseakaren, Nurul Nabilah Kholidin, Nurul Shuhaiza Amran, Nurul Umiraizani Shaiful Raizan
Format: Undergraduate Final Project Report
Published: 2016
Online Access:http://discol.umk.edu.my/id/eprint/6781/
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