Cover Image

The factors that influencing entrepreneur choice of micro franchising as a business model in Malaysia

Franchise industry has been growing rapidly and it is being scope into a small business model that can afford by a new entrepreneur to join in franchise industry which called micro franchise. The main purpose of the study is to identify the relationship between the factors which are performance, tra...

Full description

Saved in:
Bibliographic Details
Main Authors: Asha Chandraseakaren, Nurul Nabilah Kholidin, Nurul Shuhaiza Amran, Nurul Umiraizani Shaiful Raizan
Format: Undergraduate Final Project Report
Published: 2016
Online Access:http://discol.umk.edu.my/id/eprint/6781/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.umk.eprints.6781
record_format eprints
spelling my.umk.eprints.67812022-05-23T08:49:19Z http://discol.umk.edu.my/id/eprint/6781/ The factors that influencing entrepreneur choice of micro franchising as a business model in Malaysia Asha Chandraseakaren Nurul Nabilah Kholidin Nurul Shuhaiza Amran Nurul Umiraizani Shaiful Raizan Franchise industry has been growing rapidly and it is being scope into a small business model that can afford by a new entrepreneur to join in franchise industry which called micro franchise. The main purpose of the study is to identify the relationship between the factors which are performance, training program, brand name, financial and risk towards the entrepreneurs’ choice of micro franchise and to determine the factors that most influencing the entrepreneurs’ choice of micro franchise. This study conducted in the scope of the micro franchisee all around Malaysia, with the object of the study is limited to the five independent variables which are performance, training program, brand name, financial and risk and the entrepreneurs’ decision making as the dependent variable. Samples are taken as much as the population which is all the 55 micro franchise that is registered under the Ministry of Domestic Trade, Cooperatives and Consumerism. The result of the study has shown that there is a significant relationship between training program, financial and risk while there is no significant relationship between performance and brand name. The researcher recommends using a combination of quantitative and qualitative approach for future researcher. 2016 Undergraduate Final Project Report NonPeerReviewed Asha Chandraseakaren and Nurul Nabilah Kholidin and Nurul Shuhaiza Amran and Nurul Umiraizani Shaiful Raizan (2016) The factors that influencing entrepreneur choice of micro franchising as a business model in Malaysia. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description Franchise industry has been growing rapidly and it is being scope into a small business model that can afford by a new entrepreneur to join in franchise industry which called micro franchise. The main purpose of the study is to identify the relationship between the factors which are performance, training program, brand name, financial and risk towards the entrepreneurs’ choice of micro franchise and to determine the factors that most influencing the entrepreneurs’ choice of micro franchise. This study conducted in the scope of the micro franchisee all around Malaysia, with the object of the study is limited to the five independent variables which are performance, training program, brand name, financial and risk and the entrepreneurs’ decision making as the dependent variable. Samples are taken as much as the population which is all the 55 micro franchise that is registered under the Ministry of Domestic Trade, Cooperatives and Consumerism. The result of the study has shown that there is a significant relationship between training program, financial and risk while there is no significant relationship between performance and brand name. The researcher recommends using a combination of quantitative and qualitative approach for future researcher.
format Undergraduate Final Project Report
author Asha Chandraseakaren
Nurul Nabilah Kholidin
Nurul Shuhaiza Amran
Nurul Umiraizani Shaiful Raizan
spellingShingle Asha Chandraseakaren
Nurul Nabilah Kholidin
Nurul Shuhaiza Amran
Nurul Umiraizani Shaiful Raizan
The factors that influencing entrepreneur choice of micro franchising as a business model in Malaysia
author_facet Asha Chandraseakaren
Nurul Nabilah Kholidin
Nurul Shuhaiza Amran
Nurul Umiraizani Shaiful Raizan
author_sort Asha Chandraseakaren
title The factors that influencing entrepreneur choice of micro franchising as a business model in Malaysia
title_short The factors that influencing entrepreneur choice of micro franchising as a business model in Malaysia
title_full The factors that influencing entrepreneur choice of micro franchising as a business model in Malaysia
title_fullStr The factors that influencing entrepreneur choice of micro franchising as a business model in Malaysia
title_full_unstemmed The factors that influencing entrepreneur choice of micro franchising as a business model in Malaysia
title_sort factors that influencing entrepreneur choice of micro franchising as a business model in malaysia
publishDate 2016
url http://discol.umk.edu.my/id/eprint/6781/
_version_ 1763303746219016192
score 13.211869

Similar Items