The impact of perceived risk towards customers' attitude in online shopping
Past researchers found there is significant relationship between customers' perceived risks, customers' attitude and online purchase intention. Besides that, many past studies only investigated the impact of perceived risk and customers' attitude towards online shopping intention. The...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Published: |
2015
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| Online Access: | http://discol.umk.edu.my/id/eprint/6658/ |
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