Marketing issues of a new company in the fashion industry : a case study of fabulous mom and baby boutique

This case is pertaining to new start-up company, Fabulous Mom and Baby Boutique which is operated as a one stop center for mother and baby’s products. The company focused on the Islamic concept of fashion which is long, loose and thick. As a new start-up company, this boutique concern about the impo...

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Bibliographic Details
Main Author: Nor Aziah Amiruddin
Format: MBA/DBA Final Project Report
Language:English
Published: 2014
Online Access:http://discol.umk.edu.my/id/eprint/66/1/NORAZIAH%20IR.pdf
http://discol.umk.edu.my/id/eprint/66/
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