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Marketing issues of a new company in the fashion industry : a case study of fabulous mom and baby boutique

This case is pertaining to new start-up company, Fabulous Mom and Baby Boutique which is operated as a one stop center for mother and baby’s products. The company focused on the Islamic concept of fashion which is long, loose and thick. As a new start-up company, this boutique concern about the impo...

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Main Author: Nor Aziah Amiruddin
Format: MBA/DBA Final Project Report
Language:English
Published: 2014
Online Access:http://discol.umk.edu.my/id/eprint/66/1/NORAZIAH%20IR.pdf
http://discol.umk.edu.my/id/eprint/66/
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id my.umk.eprints.66
record_format eprints
spelling my.umk.eprints.662022-08-04T04:00:19Z http://discol.umk.edu.my/id/eprint/66/ Marketing issues of a new company in the fashion industry : a case study of fabulous mom and baby boutique Nor Aziah Amiruddin This case is pertaining to new start-up company, Fabulous Mom and Baby Boutique which is operated as a one stop center for mother and baby’s products. The company focused on the Islamic concept of fashion which is long, loose and thick. As a new start-up company, this boutique concern about the important of fashion marketing strategies to penetrate the matured fashion market and the need of positioning their brand in order to build the customer trust and loyalty towards their products. 2014 MBA/DBA Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/66/1/NORAZIAH%20IR.pdf Nor Aziah Amiruddin (2014) Marketing issues of a new company in the fashion industry : a case study of fabulous mom and baby boutique. Masters thesis, Universiti Malaysia Kelantan.
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description This case is pertaining to new start-up company, Fabulous Mom and Baby Boutique which is operated as a one stop center for mother and baby’s products. The company focused on the Islamic concept of fashion which is long, loose and thick. As a new start-up company, this boutique concern about the important of fashion marketing strategies to penetrate the matured fashion market and the need of positioning their brand in order to build the customer trust and loyalty towards their products.
format MBA/DBA Final Project Report
author Nor Aziah Amiruddin
spellingShingle Nor Aziah Amiruddin
Marketing issues of a new company in the fashion industry : a case study of fabulous mom and baby boutique
author_facet Nor Aziah Amiruddin
author_sort Nor Aziah Amiruddin
title Marketing issues of a new company in the fashion industry : a case study of fabulous mom and baby boutique
title_short Marketing issues of a new company in the fashion industry : a case study of fabulous mom and baby boutique
title_full Marketing issues of a new company in the fashion industry : a case study of fabulous mom and baby boutique
title_fullStr Marketing issues of a new company in the fashion industry : a case study of fabulous mom and baby boutique
title_full_unstemmed Marketing issues of a new company in the fashion industry : a case study of fabulous mom and baby boutique
title_sort marketing issues of a new company in the fashion industry : a case study of fabulous mom and baby boutique
publishDate 2014
url http://discol.umk.edu.my/id/eprint/66/1/NORAZIAH%20IR.pdf
http://discol.umk.edu.my/id/eprint/66/
_version_ 1763302808573968384
score 13.211869

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