Factors affecting free independent travelers’ selection of hotel around Kota Bharu
This research study was conducted with the objectives of identify the factors affecting travelers on choosing accommodation in Kota Bharu and to determine the ranking of every factors that stimulate the travelers’ decision making. The research tool was a questionnaire, based on the 7P’s marketing mi...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Published: |
2015
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| Online Access: | http://discol.umk.edu.my/id/eprint/6464/ |
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