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Factors affecting free independent travelers’ selection of hotel around Kota Bharu

This research study was conducted with the objectives of identify the factors affecting travelers on choosing accommodation in Kota Bharu and to determine the ranking of every factors that stimulate the travelers’ decision making. The research tool was a questionnaire, based on the 7P’s marketing mi...

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Main Authors: Chang, Siew Fun, Shaari, Ahmad Tarmizi, Mohamed, Ahmad Husna, Mohd Sangit, Aqilah Syazreen
Format: Undergraduate Final Project Report
Published: 2015
Online Access:http://discol.umk.edu.my/id/eprint/6464/
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id my.umk.eprints.6464
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spelling my.umk.eprints.64642022-05-23T08:47:23Z http://discol.umk.edu.my/id/eprint/6464/ Factors affecting free independent travelers’ selection of hotel around Kota Bharu Chang, Siew Fun Shaari, Ahmad Tarmizi Mohamed, Ahmad Husna Mohd Sangit, Aqilah Syazreen This research study was conducted with the objectives of identify the factors affecting travelers on choosing accommodation in Kota Bharu and to determine the ranking of every factors that stimulate the travelers’ decision making. The research tool was a questionnaire, based on the 7P’s marketing mix strategies which stand for product, price, place, promotion, process, people and physical evidence. The research study comprised 100 respondents, out of 100 respondents more than 50% were Malaysian travelers and only 15% were foreign travelers who participate in the research. The finding were analyzed and presented in term of descriptive statistics. From the finding, it shown that the place factor was the highest score on affecting the hotel selection decision by travelers around Kota Bharu, Kelantan. For the ranking part, the finding shown that the place was also the priority first ranked among others factor 2015 Undergraduate Final Project Report NonPeerReviewed Chang, Siew Fun and Shaari, Ahmad Tarmizi and Mohamed, Ahmad Husna and Mohd Sangit, Aqilah Syazreen (2015) Factors affecting free independent travelers’ selection of hotel around Kota Bharu. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business.
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description This research study was conducted with the objectives of identify the factors affecting travelers on choosing accommodation in Kota Bharu and to determine the ranking of every factors that stimulate the travelers’ decision making. The research tool was a questionnaire, based on the 7P’s marketing mix strategies which stand for product, price, place, promotion, process, people and physical evidence. The research study comprised 100 respondents, out of 100 respondents more than 50% were Malaysian travelers and only 15% were foreign travelers who participate in the research. The finding were analyzed and presented in term of descriptive statistics. From the finding, it shown that the place factor was the highest score on affecting the hotel selection decision by travelers around Kota Bharu, Kelantan. For the ranking part, the finding shown that the place was also the priority first ranked among others factor
format Undergraduate Final Project Report
author Chang, Siew Fun
Shaari, Ahmad Tarmizi
Mohamed, Ahmad Husna
Mohd Sangit, Aqilah Syazreen
spellingShingle Chang, Siew Fun
Shaari, Ahmad Tarmizi
Mohamed, Ahmad Husna
Mohd Sangit, Aqilah Syazreen
Factors affecting free independent travelers’ selection of hotel around Kota Bharu
author_facet Chang, Siew Fun
Shaari, Ahmad Tarmizi
Mohamed, Ahmad Husna
Mohd Sangit, Aqilah Syazreen
author_sort Chang, Siew Fun
title Factors affecting free independent travelers’ selection of hotel around Kota Bharu
title_short Factors affecting free independent travelers’ selection of hotel around Kota Bharu
title_full Factors affecting free independent travelers’ selection of hotel around Kota Bharu
title_fullStr Factors affecting free independent travelers’ selection of hotel around Kota Bharu
title_full_unstemmed Factors affecting free independent travelers’ selection of hotel around Kota Bharu
title_sort factors affecting free independent travelers’ selection of hotel around kota bharu
publishDate 2015
url http://discol.umk.edu.my/id/eprint/6464/
_version_ 1763303700507394048
score 13.211869

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