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The impact of restaurant service on customer satisfaction: a case of restaurant industry in Kelantan

The customer satisfaction is very important in the restaurants industry as to retain the customer loyalty towards the restaurant. Food quality, price of food, service quality and the restaurant atmosphere are the factors that had been focusing to identify the relationship with the customer satisfact...

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Main Authors: Lee, Heng Ee, Ismail, Noorulfarahiah, Hamsah, Nurul Kamalia
Format: Undergraduate Final Project Report
Published: 2015
Online Access:http://discol.umk.edu.my/id/eprint/6457/
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id my.umk.eprints.6457
record_format eprints
spelling my.umk.eprints.64572022-05-23T08:47:20Z http://discol.umk.edu.my/id/eprint/6457/ The impact of restaurant service on customer satisfaction: a case of restaurant industry in Kelantan Lee, Heng Ee Ismail, Noorulfarahiah Hamsah, Nurul Kamalia The customer satisfaction is very important in the restaurants industry as to retain the customer loyalty towards the restaurant. Food quality, price of food, service quality and the restaurant atmosphere are the factors that had been focusing to identify the relationship with the customer satisfaction towards the restaurant industry. The objective of this study is to examine the impact of restaurant service on customer satisfaction a case of restaurant industry in Kelantan. Secondary research and quantitative method were used to enlighten the concept of customer satisfaction. The data was analysed by using the stratified random sampling, the correlation and multiple regressions were used by SPSS-22 to test the model. This research also includes past research about the factors affected customer satisfaction while focusing on Kelantan restaurant industry. 2015 Undergraduate Final Project Report NonPeerReviewed Lee, Heng Ee and Ismail, Noorulfarahiah and Hamsah, Nurul Kamalia (2015) The impact of restaurant service on customer satisfaction: a case of restaurant industry in Kelantan. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business.
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description The customer satisfaction is very important in the restaurants industry as to retain the customer loyalty towards the restaurant. Food quality, price of food, service quality and the restaurant atmosphere are the factors that had been focusing to identify the relationship with the customer satisfaction towards the restaurant industry. The objective of this study is to examine the impact of restaurant service on customer satisfaction a case of restaurant industry in Kelantan. Secondary research and quantitative method were used to enlighten the concept of customer satisfaction. The data was analysed by using the stratified random sampling, the correlation and multiple regressions were used by SPSS-22 to test the model. This research also includes past research about the factors affected customer satisfaction while focusing on Kelantan restaurant industry.
format Undergraduate Final Project Report
author Lee, Heng Ee
Ismail, Noorulfarahiah
Hamsah, Nurul Kamalia
spellingShingle Lee, Heng Ee
Ismail, Noorulfarahiah
Hamsah, Nurul Kamalia
The impact of restaurant service on customer satisfaction: a case of restaurant industry in Kelantan
author_facet Lee, Heng Ee
Ismail, Noorulfarahiah
Hamsah, Nurul Kamalia
author_sort Lee, Heng Ee
title The impact of restaurant service on customer satisfaction: a case of restaurant industry in Kelantan
title_short The impact of restaurant service on customer satisfaction: a case of restaurant industry in Kelantan
title_full The impact of restaurant service on customer satisfaction: a case of restaurant industry in Kelantan
title_fullStr The impact of restaurant service on customer satisfaction: a case of restaurant industry in Kelantan
title_full_unstemmed The impact of restaurant service on customer satisfaction: a case of restaurant industry in Kelantan
title_sort impact of restaurant service on customer satisfaction: a case of restaurant industry in kelantan
publishDate 2015
url http://discol.umk.edu.my/id/eprint/6457/
_version_ 1763303699465109504
score 13.211869

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