Factors influencing people’s demand to travel by airlines after airlines incidents in Malaysia
In Malaysia, airlines industry has emerging and become a common transportation tool to send the passengers from origin place to another place especially during travel time. However, there are few serious and fatal airlines incidents happened in year 2014 and the influence of the incidents is still a...
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| Main Authors: | , , |
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| Format: | Undergraduate Final Project Report |
| Published: |
2015
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| Online Access: | http://discol.umk.edu.my/id/eprint/6427/ |
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| Summary: | In Malaysia, airlines industry has emerging and become a common transportation tool
to send the passengers from origin place to another place especially during travel time.
However, there are few serious and fatal airlines incidents happened in year 2014 and
the influence of the incidents is still an unknown. This research has been conducted to
identify factors influencing people’s demand to travel by airlines after airlines incident in
Malaysia. A set of questionnaire has been used as a collecting data method and
distributed to 200 respondents among staff, students and local tourist and local people
in Malaysia. As an overall finding, the researcher found out that the images, perception
and loyalty had a positive relationship to the Malaysian’s demand to travel by using
airlines. Besides that, the price of the airlines services is the most high reasons why
people choosing to travel by using airlines. As a conclusion, the airlines incidents
involve Malaysia has given an influence towards the demand of using airlines based on
the image of the airlines, perception of public and loyalty of the customer. |
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