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Marketing dilemma: A & I confinement spa case study

Over the years, the spa industry has experienced positive growth and is considered to be one of the most important industry because of its ability to provide revenue and satisfy the needs of the customers. As interest in physical wellness increases, spa therapy becomes increasingly popular in Malays...

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Main Author: Azyati Pakir Mohamed
Format: MBA/DBA Final Project Report
Language:English
Published: 2014
Online Access:http://discol.umk.edu.my/id/eprint/60/1/AZYATI%20IR.pdf
http://discol.umk.edu.my/id/eprint/60/
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spelling my.umk.eprints.602022-08-04T02:56:44Z http://discol.umk.edu.my/id/eprint/60/ Marketing dilemma: A & I confinement spa case study Azyati Pakir Mohamed Over the years, the spa industry has experienced positive growth and is considered to be one of the most important industry because of its ability to provide revenue and satisfy the needs of the customers. As interest in physical wellness increases, spa therapy becomes increasingly popular in Malaysia and is highly recommended by many medical specialists. In the case analysis is to understand A&I Confinement Spa marketing aspects that should be taken into consideration because it play a great role towards the success of the company. 2014 MBA/DBA Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/60/1/AZYATI%20IR.pdf Azyati Pakir Mohamed (2014) Marketing dilemma: A & I confinement spa case study. Masters thesis, Universiti Malaysia Kelantan.
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description Over the years, the spa industry has experienced positive growth and is considered to be one of the most important industry because of its ability to provide revenue and satisfy the needs of the customers. As interest in physical wellness increases, spa therapy becomes increasingly popular in Malaysia and is highly recommended by many medical specialists. In the case analysis is to understand A&I Confinement Spa marketing aspects that should be taken into consideration because it play a great role towards the success of the company.
format MBA/DBA Final Project Report
author Azyati Pakir Mohamed
spellingShingle Azyati Pakir Mohamed
Marketing dilemma: A & I confinement spa case study
author_facet Azyati Pakir Mohamed
author_sort Azyati Pakir Mohamed
title Marketing dilemma: A & I confinement spa case study
title_short Marketing dilemma: A & I confinement spa case study
title_full Marketing dilemma: A & I confinement spa case study
title_fullStr Marketing dilemma: A & I confinement spa case study
title_full_unstemmed Marketing dilemma: A & I confinement spa case study
title_sort marketing dilemma: a & i confinement spa case study
publishDate 2014
url http://discol.umk.edu.my/id/eprint/60/1/AZYATI%20IR.pdf
http://discol.umk.edu.my/id/eprint/60/
_version_ 1763302807759224832
score 13.211869

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