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Outlook of packages: consumer perception on appearance, branding and pricing

This thesis presents an approach of consumer perception in relation with the packages appearance. How consumers perceive certain messages from the outlook of a package may influence their buying decision. Study had been done in three main issues arose from the topic of packages which are the appropr...

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Main Author: Cheah, Hui Ting
Format: Undergraduate Final Project Report
Published: 2013
Online Access:http://discol.umk.edu.my/id/eprint/5821/
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spelling my.umk.eprints.58212022-05-23T08:43:19Z http://discol.umk.edu.my/id/eprint/5821/ Outlook of packages: consumer perception on appearance, branding and pricing Cheah, Hui Ting This thesis presents an approach of consumer perception in relation with the packages appearance. How consumers perceive certain messages from the outlook of a package may influence their buying decision. Study had been done in three main issues arose from the topic of packages which are the appropriateness of appearance, branding and pricing as reflected by the first impression towards the packages. Survey based on coffee packages had been done targeting consumers in Malaysia through the means of printed questionnaire and online questionnaire distribution. As results obtained by these attempts, consumers notice the differences possessed by each package in the market and they are most likely to purchase what they like. Thus shows that it is crucial for the packages to be able to create emotional attachment in consumers' mind during their first glimpse. From the findings, most of the time consumer will rather attracted by the packages outlook instead of the functionality of the packages. Besides, consumers also have the opinion that appearance, branding and pricing are highly related to each other in order to convey the correct messages to the correct group of people. Also, the response of the respondents is reflecting the behaviour of consumers in Malaysia that take outlook of product packages into consideration during their buying process. Thus, it is important for the marketers in Malaysia to notice the shifting of modern consumer perception as to create product packages that is attractive and appropriate to their target market. 2013 Undergraduate Final Project Report NonPeerReviewed Cheah, Hui Ting (2013) Outlook of packages: consumer perception on appearance, branding and pricing. Undergraduate Final Project Report thesis, Faculty of Agro - Based Industry. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description This thesis presents an approach of consumer perception in relation with the packages appearance. How consumers perceive certain messages from the outlook of a package may influence their buying decision. Study had been done in three main issues arose from the topic of packages which are the appropriateness of appearance, branding and pricing as reflected by the first impression towards the packages. Survey based on coffee packages had been done targeting consumers in Malaysia through the means of printed questionnaire and online questionnaire distribution. As results obtained by these attempts, consumers notice the differences possessed by each package in the market and they are most likely to purchase what they like. Thus shows that it is crucial for the packages to be able to create emotional attachment in consumers' mind during their first glimpse. From the findings, most of the time consumer will rather attracted by the packages outlook instead of the functionality of the packages. Besides, consumers also have the opinion that appearance, branding and pricing are highly related to each other in order to convey the correct messages to the correct group of people. Also, the response of the respondents is reflecting the behaviour of consumers in Malaysia that take outlook of product packages into consideration during their buying process. Thus, it is important for the marketers in Malaysia to notice the shifting of modern consumer perception as to create product packages that is attractive and appropriate to their target market.
format Undergraduate Final Project Report
author Cheah, Hui Ting
spellingShingle Cheah, Hui Ting
Outlook of packages: consumer perception on appearance, branding and pricing
author_facet Cheah, Hui Ting
author_sort Cheah, Hui Ting
title Outlook of packages: consumer perception on appearance, branding and pricing
title_short Outlook of packages: consumer perception on appearance, branding and pricing
title_full Outlook of packages: consumer perception on appearance, branding and pricing
title_fullStr Outlook of packages: consumer perception on appearance, branding and pricing
title_full_unstemmed Outlook of packages: consumer perception on appearance, branding and pricing
title_sort outlook of packages: consumer perception on appearance, branding and pricing
publishDate 2013
url http://discol.umk.edu.my/id/eprint/5821/
_version_ 1763303608056545280
score 13.211869

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