Outlook of packages: consumer perception on appearance, branding and pricing
This thesis presents an approach of consumer perception in relation with the packages appearance. How consumers perceive certain messages from the outlook of a package may influence their buying decision. Study had been done in three main issues arose from the topic of packages which are the appropr...
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| Format: | Undergraduate Final Project Report |
| Published: |
2013
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| Online Access: | http://discol.umk.edu.my/id/eprint/5821/ |
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