Cover Image

Consumers buying behavior on apparel retailing businesses in Kota Bharu

Apparel retailing business has growth well in Kota Bharu, Kelantan every year. Branded and non-branded retail outlet has been growth rapidly. This study aims to examine if there is significant difference between male and female among Kota Bharu people in term of their buying behavior. Factors examin...

Full description

Saved in:
Bibliographic Details
Main Author: Md Isa Md Yusof, .
Format: Undergraduate Final Project Report
Published: 2012
Online Access:http://discol.umk.edu.my/id/eprint/5396/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.umk.eprints.5396
record_format eprints
spelling my.umk.eprints.53962022-05-23T08:41:11Z http://discol.umk.edu.my/id/eprint/5396/ Consumers buying behavior on apparel retailing businesses in Kota Bharu Md Isa Md Yusof, . Apparel retailing business has growth well in Kota Bharu, Kelantan every year. Branded and non-branded retail outlet has been growth rapidly. This study aims to examine if there is significant difference between male and female among Kota Bharu people in term of their buying behavior. Factors examined include culture values, purchase intention, consumers’ preferences and demographic details ranging from gender, ethnic, ages, marital status, education background, monthly income to spending on apparel per year. 100 questionnaires were distributed to consumers at random among Kota Bharu people equally for both genders. Data collected was analyzed using T-test. Findings showed that there are significance differences between male and female in term of their culture values and their purchase intention which is indicate that the P-value is 0.000, however there is no significant difference between male and female in term of their preferences as the P-value is 0.804. As a conclusion male and female among Kota Bharu people basically is focusing more on their preferences in apparel buying behavior such as reasonable and affordable price, apparel fashion design that still maintaining the Asian culture values at the same time still follow current design, conformability and as basic needs. Furthermore, discussion on findings, conclusion and limitations of study are also included in the report. 2012 Undergraduate Final Project Report NonPeerReviewed Md Isa Md Yusof, . (2012) Consumers buying behavior on apparel retailing businesses in Kota Bharu. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description Apparel retailing business has growth well in Kota Bharu, Kelantan every year. Branded and non-branded retail outlet has been growth rapidly. This study aims to examine if there is significant difference between male and female among Kota Bharu people in term of their buying behavior. Factors examined include culture values, purchase intention, consumers’ preferences and demographic details ranging from gender, ethnic, ages, marital status, education background, monthly income to spending on apparel per year. 100 questionnaires were distributed to consumers at random among Kota Bharu people equally for both genders. Data collected was analyzed using T-test. Findings showed that there are significance differences between male and female in term of their culture values and their purchase intention which is indicate that the P-value is 0.000, however there is no significant difference between male and female in term of their preferences as the P-value is 0.804. As a conclusion male and female among Kota Bharu people basically is focusing more on their preferences in apparel buying behavior such as reasonable and affordable price, apparel fashion design that still maintaining the Asian culture values at the same time still follow current design, conformability and as basic needs. Furthermore, discussion on findings, conclusion and limitations of study are also included in the report.
format Undergraduate Final Project Report
author Md Isa Md Yusof, .
spellingShingle Md Isa Md Yusof, .
Consumers buying behavior on apparel retailing businesses in Kota Bharu
author_facet Md Isa Md Yusof, .
author_sort Md Isa Md Yusof, .
title Consumers buying behavior on apparel retailing businesses in Kota Bharu
title_short Consumers buying behavior on apparel retailing businesses in Kota Bharu
title_full Consumers buying behavior on apparel retailing businesses in Kota Bharu
title_fullStr Consumers buying behavior on apparel retailing businesses in Kota Bharu
title_full_unstemmed Consumers buying behavior on apparel retailing businesses in Kota Bharu
title_sort consumers buying behavior on apparel retailing businesses in kota bharu
publishDate 2012
url http://discol.umk.edu.my/id/eprint/5396/
_version_ 1763303547638644736
score 13.211869

Similar Items