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Factors influence female purchase intention towards local cosmetics product among Universiti Malaysia Kelantan students

This paper aimed to study the effect between attitude, brand awareness, consumer experiences and price on female purchase intention towards local cosmetics products among Universiti Malaysia Kelantan (UMK) students. This study reviewed the literature of past research of factors that influence female...

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Main Authors: Farah Syazana Mohmad Bohari, Nor Azila Ishak, Nor Azimah Abu Samah, Rosedi Mohammad Shahruddin, Nur Natasya Jazwin A.Jefri
Format: Undergraduate Final Project Report
Language:English
Published: 2018
Online Access:http://discol.umk.edu.my/id/eprint/4880/1/FARAH%20SYAZANA%20BINTI%20MOHMAD%20BOHARI%20%28A15A0157%29.pdf
http://discol.umk.edu.my/id/eprint/4880/
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spelling my.umk.eprints.48802022-05-23T19:02:55Z http://discol.umk.edu.my/id/eprint/4880/ Factors influence female purchase intention towards local cosmetics product among Universiti Malaysia Kelantan students Farah Syazana Mohmad Bohari Nor Azila Ishak Nor Azimah Abu Samah Rosedi Mohammad Shahruddin Nur Natasya Jazwin A.Jefri This paper aimed to study the effect between attitude, brand awareness, consumer experiences and price on female purchase intention towards local cosmetics products among Universiti Malaysia Kelantan (UMK) students. This study reviewed the literature of past research of factors that influence female purchase intention towards local cosmetics product. The main factor of consumer behaviour that used in this study was to analyse customer female purchase intention were attitude, brand awareness, consumer experience and price. We used a survey questionnaire to collect 226 valid responses from female student of Bachelor of Entrepreneurship (Retailing) with Honours in UMK. These collected data were analysed using SPSS version 24 and the result gathered through Pearson Correlation Coefficient and Multiple Regression. The findings revealed that attitude, brand awareness, consumer experiences and price emerged with significant influence on female intention toward local cosmetics at UMK. The implication from this study is for female consumer who is wearing a cosmetic product, an industry or organization who involve in produce local cosmetic product and retailer who sale a local cosmetic product. Finally, the result shows that attitude influence female purchase intention the most compared to brand awareness, consumer experiences and price. 2018-12-18 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/4880/1/FARAH%20SYAZANA%20BINTI%20MOHMAD%20BOHARI%20%28A15A0157%29.pdf Farah Syazana Mohmad Bohari and Nor Azila Ishak and Nor Azimah Abu Samah and Rosedi Mohammad Shahruddin and Nur Natasya Jazwin A.Jefri (2018) Factors influence female purchase intention towards local cosmetics product among Universiti Malaysia Kelantan students. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description This paper aimed to study the effect between attitude, brand awareness, consumer experiences and price on female purchase intention towards local cosmetics products among Universiti Malaysia Kelantan (UMK) students. This study reviewed the literature of past research of factors that influence female purchase intention towards local cosmetics product. The main factor of consumer behaviour that used in this study was to analyse customer female purchase intention were attitude, brand awareness, consumer experience and price. We used a survey questionnaire to collect 226 valid responses from female student of Bachelor of Entrepreneurship (Retailing) with Honours in UMK. These collected data were analysed using SPSS version 24 and the result gathered through Pearson Correlation Coefficient and Multiple Regression. The findings revealed that attitude, brand awareness, consumer experiences and price emerged with significant influence on female intention toward local cosmetics at UMK. The implication from this study is for female consumer who is wearing a cosmetic product, an industry or organization who involve in produce local cosmetic product and retailer who sale a local cosmetic product. Finally, the result shows that attitude influence female purchase intention the most compared to brand awareness, consumer experiences and price.
format Undergraduate Final Project Report
author Farah Syazana Mohmad Bohari
Nor Azila Ishak
Nor Azimah Abu Samah
Rosedi Mohammad Shahruddin
Nur Natasya Jazwin A.Jefri
spellingShingle Farah Syazana Mohmad Bohari
Nor Azila Ishak
Nor Azimah Abu Samah
Rosedi Mohammad Shahruddin
Nur Natasya Jazwin A.Jefri
Factors influence female purchase intention towards local cosmetics product among Universiti Malaysia Kelantan students
author_facet Farah Syazana Mohmad Bohari
Nor Azila Ishak
Nor Azimah Abu Samah
Rosedi Mohammad Shahruddin
Nur Natasya Jazwin A.Jefri
author_sort Farah Syazana Mohmad Bohari
title Factors influence female purchase intention towards local cosmetics product among Universiti Malaysia Kelantan students
title_short Factors influence female purchase intention towards local cosmetics product among Universiti Malaysia Kelantan students
title_full Factors influence female purchase intention towards local cosmetics product among Universiti Malaysia Kelantan students
title_fullStr Factors influence female purchase intention towards local cosmetics product among Universiti Malaysia Kelantan students
title_full_unstemmed Factors influence female purchase intention towards local cosmetics product among Universiti Malaysia Kelantan students
title_sort factors influence female purchase intention towards local cosmetics product among universiti malaysia kelantan students
publishDate 2018
url http://discol.umk.edu.my/id/eprint/4880/1/FARAH%20SYAZANA%20BINTI%20MOHMAD%20BOHARI%20%28A15A0157%29.pdf
http://discol.umk.edu.my/id/eprint/4880/
_version_ 1763303475849986048
score 13.211869

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