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Purchasing Behaviour of UMK Students Towards Natural Personal Care and Toiletries Products

The growth of the natural personal care and toiletries products in Malaysia is still in infancy. The number of the conventional personal care and toiletries products is higher in the market compared to the natural personal care and toiletries products. Frequent usage of the conventional products is...

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Main Author: Nur Hanisah Zolkiflee
Format: Undergraduate Final Project Report
Language:English
Published: 2019
Online Access:http://discol.umk.edu.my/id/eprint/4693/1/NUR%20HANISAH%20BT%20ZOLKIFLEE.pdf
http://discol.umk.edu.my/id/eprint/4693/
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spelling my.umk.eprints.46932022-05-23T20:32:05Z http://discol.umk.edu.my/id/eprint/4693/ Purchasing Behaviour of UMK Students Towards Natural Personal Care and Toiletries Products Nur Hanisah Zolkiflee The growth of the natural personal care and toiletries products in Malaysia is still in infancy. The number of the conventional personal care and toiletries products is higher in the market compared to the natural personal care and toiletries products. Frequent usage of the conventional products is contributing to the environmental destruction and it causes adverse effect to human health. This research aimed to (i) study the demographic of respondents in purchasing the natural personal care and toiletries products in UMK and (ii) to determine the main factor that affecting the purchasing intention of the respondents towards the natural personal care and toiletries products. This study was conducted using a survey method. Research instrument, namely the questionnaire was used to collect the data. The target respondents for this study were 368 respondents from UMK students where they were selected by convenience sampling method. The reliability of the questionnaire was tested by using the Cronbach’s Alpha before it was distributed to the respondents. Data gathered were analysed using the Statistical Package for Social Sciences (SPSS). The descriptive analysis was used to describe the demographic data. Multiple regression was applied to determine the main factors that affect the consumer purchasing behaviour towards the natural personal care and toiletries products. The most influential factor was health consciousness followed by appearance consciousness and environmental consciousness. This study is beneficial to the future entrepreneurs and manufacturers who intend to venture into the natural personal care and toiletries products industry. This is because the findings of this study enable them to understand and aware of the purchasing behaviour of consumer towards the natural personal care and toiletries products. 2019 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/4693/1/NUR%20HANISAH%20BT%20ZOLKIFLEE.pdf Nur Hanisah Zolkiflee (2019) Purchasing Behaviour of UMK Students Towards Natural Personal Care and Toiletries Products. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description The growth of the natural personal care and toiletries products in Malaysia is still in infancy. The number of the conventional personal care and toiletries products is higher in the market compared to the natural personal care and toiletries products. Frequent usage of the conventional products is contributing to the environmental destruction and it causes adverse effect to human health. This research aimed to (i) study the demographic of respondents in purchasing the natural personal care and toiletries products in UMK and (ii) to determine the main factor that affecting the purchasing intention of the respondents towards the natural personal care and toiletries products. This study was conducted using a survey method. Research instrument, namely the questionnaire was used to collect the data. The target respondents for this study were 368 respondents from UMK students where they were selected by convenience sampling method. The reliability of the questionnaire was tested by using the Cronbach’s Alpha before it was distributed to the respondents. Data gathered were analysed using the Statistical Package for Social Sciences (SPSS). The descriptive analysis was used to describe the demographic data. Multiple regression was applied to determine the main factors that affect the consumer purchasing behaviour towards the natural personal care and toiletries products. The most influential factor was health consciousness followed by appearance consciousness and environmental consciousness. This study is beneficial to the future entrepreneurs and manufacturers who intend to venture into the natural personal care and toiletries products industry. This is because the findings of this study enable them to understand and aware of the purchasing behaviour of consumer towards the natural personal care and toiletries products.
format Undergraduate Final Project Report
author Nur Hanisah Zolkiflee
spellingShingle Nur Hanisah Zolkiflee
Purchasing Behaviour of UMK Students Towards Natural Personal Care and Toiletries Products
author_facet Nur Hanisah Zolkiflee
author_sort Nur Hanisah Zolkiflee
title Purchasing Behaviour of UMK Students Towards Natural Personal Care and Toiletries Products
title_short Purchasing Behaviour of UMK Students Towards Natural Personal Care and Toiletries Products
title_full Purchasing Behaviour of UMK Students Towards Natural Personal Care and Toiletries Products
title_fullStr Purchasing Behaviour of UMK Students Towards Natural Personal Care and Toiletries Products
title_full_unstemmed Purchasing Behaviour of UMK Students Towards Natural Personal Care and Toiletries Products
title_sort purchasing behaviour of umk students towards natural personal care and toiletries products
publishDate 2019
url http://discol.umk.edu.my/id/eprint/4693/1/NUR%20HANISAH%20BT%20ZOLKIFLEE.pdf
http://discol.umk.edu.my/id/eprint/4693/
_version_ 1763303449714229248
score 13.211869

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