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Consumers purchase intention towards dietary health supplement product in Ipoh, Perak

Dietary health supplement can be found in wide range of the products in the market. The purpose of supplement intake may be varying among people but the main reason is to support health. It is an additional health product made up with micronutrients such as vitamins, minerals, amino acids and so for...

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Main Author: Mohamad Khairi, Norizzati
Format: Undergraduate Final Project Report
Published: 2020
Online Access:http://discol.umk.edu.my/id/eprint/4223/
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spelling my.umk.eprints.42232022-05-23T08:23:57Z http://discol.umk.edu.my/id/eprint/4223/ Consumers purchase intention towards dietary health supplement product in Ipoh, Perak Mohamad Khairi, Norizzati Dietary health supplement can be found in wide range of the products in the market. The purpose of supplement intake may be varying among people but the main reason is to support health. It is an additional health product made up with micronutrients such as vitamins, minerals, amino acids and so forth in order to supplement the dietary food which in particular, the supplement is to complete the nutrient that we lack during eating either in the form of tablets, powder, capsules, solutions etc. However, several issues pertaining supplement product consumption such as particular type of supplement intake would cause adverse effects besides less data found regarding the consumption of dietary health supplement in Malaysia. Thus, the aim of this study carried out was to find out what might influence consumers intention to purchase dietary health supplement focused in Ipoh, Perak with an objective which was to identify the most influential factors that might contribute to the purchase intention of dietary health supplement product. Self-administered questionnaires were distributed to 384 respondents to collect the required data. The reliability of questionnaires was tested using Cronbach's Alpha test. The targeted respondents were selected from the whole population in Ipoh by using convenience sampling method. Descriptive analysis was employed to analyze the data from questionnaires completed by respondents by using Statistical Package for Social Sciences. Seven factors categories were identified which believed influence purchase intention of consumers towards dietary health supplements by applying factor analysis. Theory of Planned Behaviour was used to determine the correlation between the variables. At the end of this study, purchase intention of Ipoh consumers towards dietary health supplement was determined. 2020 Undergraduate Final Project Report NonPeerReviewed Mohamad Khairi, Norizzati (2020) Consumers purchase intention towards dietary health supplement product in Ipoh, Perak. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description Dietary health supplement can be found in wide range of the products in the market. The purpose of supplement intake may be varying among people but the main reason is to support health. It is an additional health product made up with micronutrients such as vitamins, minerals, amino acids and so forth in order to supplement the dietary food which in particular, the supplement is to complete the nutrient that we lack during eating either in the form of tablets, powder, capsules, solutions etc. However, several issues pertaining supplement product consumption such as particular type of supplement intake would cause adverse effects besides less data found regarding the consumption of dietary health supplement in Malaysia. Thus, the aim of this study carried out was to find out what might influence consumers intention to purchase dietary health supplement focused in Ipoh, Perak with an objective which was to identify the most influential factors that might contribute to the purchase intention of dietary health supplement product. Self-administered questionnaires were distributed to 384 respondents to collect the required data. The reliability of questionnaires was tested using Cronbach's Alpha test. The targeted respondents were selected from the whole population in Ipoh by using convenience sampling method. Descriptive analysis was employed to analyze the data from questionnaires completed by respondents by using Statistical Package for Social Sciences. Seven factors categories were identified which believed influence purchase intention of consumers towards dietary health supplements by applying factor analysis. Theory of Planned Behaviour was used to determine the correlation between the variables. At the end of this study, purchase intention of Ipoh consumers towards dietary health supplement was determined.
format Undergraduate Final Project Report
author Mohamad Khairi, Norizzati
spellingShingle Mohamad Khairi, Norizzati
Consumers purchase intention towards dietary health supplement product in Ipoh, Perak
author_facet Mohamad Khairi, Norizzati
author_sort Mohamad Khairi, Norizzati
title Consumers purchase intention towards dietary health supplement product in Ipoh, Perak
title_short Consumers purchase intention towards dietary health supplement product in Ipoh, Perak
title_full Consumers purchase intention towards dietary health supplement product in Ipoh, Perak
title_fullStr Consumers purchase intention towards dietary health supplement product in Ipoh, Perak
title_full_unstemmed Consumers purchase intention towards dietary health supplement product in Ipoh, Perak
title_sort consumers purchase intention towards dietary health supplement product in ipoh, perak
publishDate 2020
url http://discol.umk.edu.my/id/eprint/4223/
_version_ 1763303383816470528
score 13.211869

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