Factors Influencing Purchase Intention towards Dietary Supplement Products among Young Adults
This study aimed to explore the factors affecting young adults‟ purchase intention towards dietary supplement products. These factors included attitude towards consuming dietary supplements, subjective norms, perceived behavioral control, as well as demographic characteristics such as gender, income...
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| Main Authors: | , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/2327/1/PY%2D2016%2D1304754.pdf http://eprints.utar.edu.my/2327/ |
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