Factors that influence customers’ purchase intention and satisfaction in snacks purchase experience through social media
This study examines snacks purchase intention among social media users in Malaysia. Customers’ purchase intention represents their desire to buy products from a particular shop. Physical attractiveness and sellers’ credibility have been considered as the key factors affecting snacks purchase intenti...
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| Main Authors: | , , |
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| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2021
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| Online Access: | http://discol.umk.edu.my/id/eprint/3826/1/H16_2021.pdf http://discol.umk.edu.my/id/eprint/3826/ |
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